Designworks Te Pae Auaha

Tuakiritanga — strength in identity

For over 40 years we’ve been designing iconic Aotearoa brands that lead the way by going beyond the superficial. Helping them move forward through a clearer sense of what they stand for, the stories they tell and how they turn up in the world to make a positive impact.

Our design practice is built on a strong culture of collaboration, respect and craft. Backing ourselves and our clients to create design that works.

Core capabilities
Organisational purpose. Uniting your organisation around a visible future. Purpose, vision and/or ambition. Strategy on a page. Transformation decks.

Brand Strategy
The enduring truth at the heart of your brand — what it stands for and why that matters. Brand positioning, promise and single organising idea.

Brand Identity
The character of your brand. How it turns up in the world. Design system — logomark, colourways, typography, photography approach, illustration style and iconography. Creative drivers - Tone of voice and expression principles.

Brand architecture
Developing the frameworks to create and manage product and service complexity. Brand architecture audit and analysis. Prototyping of future state scenarios. Design system development to align to agreed architecture.

Brand story
The enduring bedrock of your messaging.

Brand story
story pillars, messaging hierarchy.

Sustainability and CSR
Authentically expressing your intentions and your actions. Positioning strategy, messaging and identity. Annual reports, sustainability reports, interim reports.

Branded content, Enduring communication content brand films, product and service films, brand launch hype reels. Brand books and collateral. Internal engagement content. Product and service branding. Taking an offering from concept to go-to-market. Positioning, Naming. Copy. Packaging. Employer brand. Attracting and retaining and talent. Values definition and/or expression. Employee engagement tools and comms across: recruitment; onboarding; learning and development; reward and recognition.

Business to business comms
Creating trust and connection by winning hearts and minds. Sales presenters. Partnership decks. Tender RFP decks. Pitch films.