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28/10/2014/ news/

Building A Creative Community Level 2, Gallery Building

Building A Creative Community
Level 2, Gallery Building

We designed the offices and hospitality space for The Brand Agency and IKON, two STW sister agencies that share Level 2 of the Gallery X building (formerly the Auckland Art Gallery).

» more

23/10/2014/ news/

Introducing Simon and Debbie New senior talent for Australia

Introducing Simon and Debbie
New senior talent for Australia

We welcome two new appointments to the Designworks Australia team – Simon Stacey as Creative Director, Customer Experience Design, and Debbie Spence who joins the Sydney team as Strategy Director. » more

15/10/2014/ news/

See, hear, meet NZME A new media company

See, hear, meet NZME
A new media company

APN NZ was once described as “New Zealand’s largest media company that nobody had heard of”. Time to change that. Welcome NZME. » more

15/10/2014/ news/

Introducing Shelley Winsor Group General Manager Talent and Operations.

Introducing Shelley Winsor
Group General Manager Talent and Operations.

We’re excited to welcome leading business and talent development professional Shelley Winsor, to the newly-created management role of Group General Manager Talent and Operations. » more

23/09/2014 /

Christchurch Airport Wayfinding Making the functional, graphic

Christchurch Airport Wayfinding
Making the functional, graphic

Research told us that people weren’t aware of all the parking options available to them at the airport. As a result, they were parking purely out of habit – often in places that didn’t fit their needs. » more

17/09/2014/ news/

A Day At DW With Daz Grace Harkness Intern Piece

A Day At DW With Daz
Grace Harkness Intern Piece

I was lucky enough to go in to Designworks for a few days to experience what everyone does. I’ve always been interested in design and it was the perfect opportunity to decide exactly what I wanted to do in the future. » more

09/09/2014/ news/

R U OK? Day Thursday 11th September

R U OK? Day
Thursday 11th September

R U OK? is STW’s home-grown charity and this Thursday, September 11, is the annual R U OK? Day, the perfect opportunity to ask ‘are you ok?’. » more

03/09/2014/ news/

NZSO Putting digital at the heart of New Zealand's Symphony Orchestra

NZSO
Putting digital at the heart of New Zealand's Symphony Orchestra

NZSO’s annual retail and subscriptions campaign called upon us to engage more New Zealanders, particularly those who had never experienced a live orchestra. In a departure from previous years, this season campaign put digital at the heart of the integrated concept, without losing the craft and tradition of the NZSO. » more

26/08/2014/ news/

Designworks Opens Singapore Office Branching Out

Designworks Opens Singapore Office
Branching Out

Continuing strong growth in recent years, Designworks is delighted to announce that it has expanded its presence within the Asia Pacific region with the opening of an office in Singapore. » more

26/08/2014 /

Design Talent for Designworks Christchurch Introducing Ben Harrison & Kerry Argus

Design Talent for Designworks Christchurch
Introducing Ben Harrison & Kerry Argus

Designworks welcomes new design direction to our Christchurch office » more

13/08/2014/ news/

The Bee Team Rooftop Beekeeping for Designworks

The Bee Team
Rooftop Beekeeping for Designworks

Designworks is all a-buzz with the installation of two beehives on the rooftops of our Auckland office Gallery building. » more

04/08/2014/ news/

Kiwibank retail transformation Interior Magazine + Architecture Now

Kiwibank retail transformation
Interior Magazine + Architecture Now

Architecture Now and Interior Magazine feature the new Kiwibank retail transformation, currently being tested out in the North Shore and Kapiti Coast. » more

29/07/2014/ news/

Meaning In The Mayhem Cannes Lions 2014 – Part 1

Meaning In The Mayhem
Cannes Lions 2014 – Part 1

Last month Designworks sent two of our Auckland team to Cannes Lions 2014 for a week of inspiration, creative indulgence and networking. Mike Pepper shares his thoughts. » more

11/07/2014/ news/

Air New Zealand Goes Black Flying the flag for New Zealand

Air New Zealand Goes Black
Flying the flag for New Zealand

Off the back of Air New Zealand's wildly successful black plane during the RWC, we wanted to create a visually impactful livery for business that would mark the arrival of the new Dreamliner aircraft, and would be a long-term pride piece for the brand. » more

01/07/2014/ news/

Winning at the Interior Awards Best Workplace Design 2014

Winning at the Interior Awards
Best Workplace Design 2014

The winners of New Zealand’s prestigious Interior Design Awards were announced last Thursday with Designworks taking top honours to win the coveted Workplace Design category. » more

30/06/2014/ news/

Fresh Talent for Designworks  Introducing Emma Harney and Simon Jackson

Fresh Talent for Designworks
Introducing Emma Harney and Simon Jackson

Designworks is delighted to welcome two new recruits to our Graphic Design team » more

10/06/2014/ news/

The New Zealand Story  Taking New Zealand to the world

The New Zealand Story
Taking New Zealand to the world

The idea was to create a compelling and authentic story that would help broaden the perception of New Zealand internationally. The challenge was to use moving image and photography to create a valuable toolkit for all New Zealand exporters. » more

05/06/2014/ news/

STW Annual Report and Leadership Event A statement on creativity within STW

STW Annual Report and Leadership Event
A statement on creativity within STW

The STW Group annual report is a statement on creativity within the broad context of the Group's businesses today. » more

04/06/2014/ news/

Hyper localisation design strategy Clair Van Veen explores the importance of acting locally

Hyper localisation design strategy
Clair Van Veen explores the importance of acting locally

A hyper localised store design strategy is both exciting from a design perspective and also for brand strategy. » more

26/05/2014/ news/

Amp up the Jazz   Refreshing the Flavours of 80’s Latino Jazz for the Wellington Jazz Festival

Amp up the Jazz
Refreshing the Flavours of 80’s Latino Jazz for the Wellington Jazz Festival

June marks the return of Wellington’s annual Jazz Festival, where local and international muso’s take to the stage over a single action packed weekend. » more

20/05/2014/ news/

Reinventing what a ‘kiwibank’ can be Kiwibank retail transformation – part 1

Reinventing what a ‘kiwibank’ can be
Kiwibank retail transformation – part 1

A three-year transformation programme that put user centred design at the heart of an iterative strategic and creative process to reinvent what a ‘kiwibank’ could be. » more

08/05/2014/ news/

Auckland Office – Workplace Design Finalist 2014 Interior Awards

Auckland Office – Workplace Design Finalist
2014 Interior Awards

We're excited to announce that our Auckland Office is 1 out of 3 finalists in this year's Interior Awards Workplace Design category. » more

05/05/2014/ news/

Sven speaks at the Australian Good Design Festival 2014 Design as Strategy Forum

Sven speaks at the Australian Good Design Festival
2014 Design as Strategy Forum

The annual Good Design Festival kicks off in Australia this month. The two-day event will be all about getting enterprising leaders in business, government and design – our own Sven Baker included – to talk about how they are reframing the way they do business today. » more

05/05/2014/ news/

Semi-Permanent 2014 Highlights

Semi-Permanent 2014
Highlights

Semi-Permanent Auckland 2014 has just been and gone, leaving us all incredibly inspired, energised and as always, with a notebook overflowing with eagerly scribbled notes. Some of the nuggets of wisdom we picked up from the speakers are as follows: » more

28/04/2014/ think/ news/

DW Creative Strategy Introducing Luke van O

DW Creative Strategy
Introducing Luke van O

Luke joins Designworks Australia as a creative strategist, coming home from a career that's swung between the highly creative and deeply quant. » more

23/04/2014/ think/

Wally Olins 1930 - 2014

Wally Olins
1930 - 2014

We celebrate and honour the life and achievements of Wally Olins, the original inspiration and aspiration for us. » more

22/04/2014/ news/

Designworks and Officeworks get to work Designworks appointed as agency partner

Designworks and Officeworks get to work
Designworks appointed as agency partner

Officeworks, Australia’s leading retailer and supplier of office supplies, has appointed Designworks as its agency partner. » more

08/04/2014think /

The direct to consumer renaissance Clair Van Veen looks at the latest trends in consumer experience.

The direct to consumer renaissance
Clair Van Veen looks at the latest trends in consumer experience.

Clair Van Veen looks at the latest trends in consumer experience. » more

02/04/2014/ news/

DW Auckland Office gets a feature  in Interior Magazine

DW Auckland Office gets a feature
in Interior Magazine

Designworks Auckland Office gets a feature in Interior Magazine. » more

01/04/2014/ think/

Experience Innovation  DW launches Designworks' Design Thinker

Experience Innovation
DW launches Designworks' Design Thinker

Designworks' Design Thinker is an eye-opening one day simulator that provides a framework and toolkit for developing creativity in any business. » more

25/03/2014/ news/

Judging Good Design Tim Riches helps judge the Good Design Awards

Judging Good Design
Tim Riches helps judge the Good Design Awards

Tim Riches, Designworks Australia's MD, will be a judge of the service design stream of the Good Design Awards – one of the longest standing and most prestigious design awards in the world. » more

24/03/2014/ news/

Designworks gets Shaved for a Cure Shave for a Cure 2014

Designworks gets Shaved for a Cure
Shave for a Cure 2014

This year Designworks got on board with 'Shave for a Cure'. We had three brave volunteers, a whole bunch of support across the business, and Sven agreeing to match dollar for dollar any donations against his name. » more

10/03/2014/ news/

Designworks grows its congregation Welcome to The Church

Designworks grows its congregation
Welcome to The Church

Designworks is delighted to announce that Wellington–based design and digital communications agency The Church will be joining the Group effective immediately. » more

09/03/2014/ news/

Business of the Year Award Designworks takes out STW’s top award

Business of the Year Award
Designworks takes out STW’s top award

Designworks New Zealand has been awarded a highly coveted Grand Prix Award at this year’s STW Dashboard Awards ceremony taking out the 2013 Business of the Year Award. » more

08/03/2014/ news/

Sydney adds to its accounts Introducing Sara Catts

Sydney adds to its accounts
Introducing Sara Catts

Sara joins Designworks Sydney as an Account Director with experience across brand, communications and spatial design. » more

05/03/2014/ news/

Boral Multistop Campaign Showcasing product and performance

Boral Multistop Campaign
Showcasing product and performance

Designworks launches an exciting new campaign for USG Boral, highlighting the product’s performance and range of commercial uses with film, time-lapse photography and stunning slow motion sequences. » more

04/03/2014/ news/

DW Motion takes off Silver Fern Farms Photoshoot

DW Motion takes off
Silver Fern Farms Photoshoot

Designworks’ new photography and film offering has added a new and dynamic dimension to our storytelling. » more

26/02/2014/ news/

Sochi Falls Short Tim Riches talks to Marketing Magazine

Sochi Falls Short
Tim Riches talks to Marketing Magazine

Tim Riches discusses the shortcomings of Sochi 2014 branding with Marketing Magazine, suggesting it hints at deeper issues with Russia’s country brand. » more

28/01/2014/ news/

Colour Run Auckland 2014 DW gets colourful for a good cause

Colour Run Auckland 2014
DW gets colourful for a good cause

Last Sunday, a team from Designworks Auckland made a colourful debut at Auckland’s first Colour Run - a 5k fun run, aptly reputed to be the 'happiest 5k on the planet'. » more

22/01/2014/ news/

What’s your shower style?  Designworks and Methven change the shower script

What’s your shower style?
Designworks and Methven change the shower script

The first fruits of our collaboration with Methven have been realised in the form of a performance film that brings to life the power and the feeling of Methven’s next level shower experiences. » more

14/01/2014/ news/

Making New Moves  A brand-new home for Designworks Auckland

Making New Moves
A brand-new home for Designworks Auckland

Auckland's old “new art gallery’, is Designworks Auckland’s new home. The move to Level 1, 36 Lorne Street, is a significant and symbolic step in the next stage of our studio’s journey. » more

31/12/2013think /

Top 10 brand stories Brands that tell stories, win.

Top 10 brand stories
Brands that tell stories, win.

Top 10 brand stories. Every brand has a story to tell. » more

09/12/2013/ think/

DW Happy Party Christmas with a smile

DW Happy Party
Christmas with a smile

Last Wednesday we celebrated the end of another amazing year with Designworkers and our clients alike. » more

09/12/2013/ news/

Reporting season It’s that time of year again, and we don’t mean Christmas.

Reporting season
It’s that time of year again, and we don’t mean Christmas.

It’s that time of year again, and we don’t mean Christmas. The reporting season was just as frenzied as the festive season, but we came through it unscathed. » more

08/12/2013/ news/

Campbell Page rebranded Campbell Page rebrand

Campbell Page rebranded
Campbell Page rebrand

It’s finally launched! The new rebrand of Campbell Page. » more

12/11/2013/ news/

Keep Moving Designworks’ Auckland studio make a move

Keep Moving
Designworks’ Auckland studio make a move

After 18 years of design working at Queens Arcade, it’s time to move on to a new space. » more

26/10/2013 /

DW Fresh Thinking Q&A with Tim Riches

DW Fresh Thinking
Q&A with Tim Riches

Tim Riches joins Designworks as Managing Director Australia. Read about his fresh approach to design working and the full Q&A article here, as featured on Nextness blog. » more

24/10/2013/ think/ news/

DW speaks at Semi-Permanent Wellington 2013

DW speaks at Semi-Permanent
Wellington 2013

Mike, Noel and Jef spoke alongside a panel of talented design minds at this year’s Semi- Permanent in Wellington. Here are a few of the highlights from the event, from stories behind storytelling to beautifully choreographed flying robots. » more

16/10/2013/ news/

Another rewarding year Three of the Best

Another rewarding year
Three of the Best

The Annual Designer Institute Best Awards were held on Friday night in Auckland and attended by a thousand or so high spirited guests celebrating what was another extraordinary year of amazing creative output from firms across Australasia. » more

15/10/2013 /

We Will Remember Them WW100

We Will Remember Them
WW100

Our brief was to create the official icon for New Zealand's marking of the centenary of World War One – a four year programme of reflection, remembrance, celebration and debate encompassing New Zealanders of different generations, ethnicities and points of view.Our idea: Look again.The icon is often seen first as a contemporised poppy but in an instant can also be read as an open eye, a target, a bullet wound. Designed to provoke and not simply rest on established ideas about the war, nor shy

14/10/2013 /

Hi Viz Weather MetService Brand

Hi Viz Weather
MetService Brand

The organisation was still carrying an identity that was more in line with the cliche of a state owned enterprise versus the highly complex and consumer oriented company they had grown into. The new identity needed to show a far more contemporary and commercial face to the world whilst still feeling a little bit Kiwi. Using black as the key colour against safety inspired fluros, we introduced story telling via icons to show how what they advise has a massive impact on business. For example

10/10/2013/ news/

Designworks adds business firepower Welcome on Board Alan

Designworks adds business firepower
Welcome on Board Alan

Designworks is delighted to announce the addition of some serious grunt to its senior management with the appointment of highly respected business leader and branding expert Alan Gourdie to the groups Board of Director. » more

20/09/2013/ news/

The Day I Ran Away To The Circus By Group CEO Sven Baker

The Day I Ran Away To The Circus
By Group CEO Sven Baker

In this open plea to those in pursuit of the next Big New Idea, Sven Baker has news for you: give it up. Instead, he argues, businesses (even those undergoing transformation) should focus on everyday innovation. » more

22/08/2013/ news/

DW does Design Camp Wes Anderson Style

DW does Design Camp
Wes Anderson Style

Designworks was delighted to play host to a group of five fifteen year olds from Kristin school as part of their work experience day last Tuesday. » more

21/08/2013/ news/

DW Fresh Designworks Introductions

DW Fresh
Designworks Introductions

A casual interview with Jon Martin, part of Auckland's Interactive Design team. » more

06/08/2013/ news/

100 Days of Yellow Telling the DW Story

100 Days of Yellow
Telling the DW Story

Celebrating the DW spirit and our creative designworkers through the 100 Days Project. We’re telling a collaborative story of 100 Days of Yellow across three chapters. » more

01/08/2013/ news/

NZ International Film 'Feasti-val' Review by M and D Crampin

NZ International Film 'Feasti-val'
Review by M and D Crampin

This year's International Film Festival had such a great line up and a real buzz about it. Yes, we are lucky, lucky people having something so brilliantly curated for us. Thanks for the greatness! Here are a few of many highlights. » more

19/07/2013/ news/

Black Dog Brewery New Dog, New Tricks

Black Dog Brewery
New Dog, New Tricks

A brand identity and store fit-out based on the idea of a truly inventive, entrepreneurial craft beer hub that would serve as an agitator in the market. A true rebel in the brewing world. » more

18/07/2013/ news/

Telling Stories In the spirit of TED

Telling Stories
In the spirit of TED

Deloitte Consulting ran presentations last Friday on the theme of storytelling. Michael and Noel ran through their view on telling stories through brand. » more

11/07/2013/ news/

Nature Baby Catalogue Little Winter Wonders

Nature Baby Catalogue
Little Winter Wonders

Nature Baby, the New Zealand grown, family-owned sustainable clothing label for babies, needed a more compelling way of telling their story for their winter range. » more

27/05/2013/ news/

Tunnel of Hope at Vivid Sydney DW and The Benevolent Society

Tunnel of Hope at Vivid Sydney
DW and The Benevolent Society

Designworks, in collaboration with The Benevolent Society, has created a unique, interactive light installation that will be launched this week at Vivid Sydney. » more

27/05/2013/ news/

Coastguard stand is a double hit  2013 Hutchwilco Boat Show stand

Coastguard stand is a double hit
2013 Hutchwilco Boat Show stand

Last year, Designworks was approached by Coastguard’s Northern Region to create their 2012 Hutchwilco Boat Show stand. The original stand was re-cycled for this year’s event, and re-installed by our suppliers, where it won best commercial stand! » more

15/05/2013/ news/

New (Fairtrade) Stuff For Breakfast Joost Bakker on Sustainable Design

New (Fairtrade) Stuff For Breakfast
Joost Bakker on Sustainable Design

In support of Fairtrade Fortnight, Designworks hosted a ‘New (Fairtrade) Stuff for Breakfast’ this morning, with lots of Fairtrade goodies from Kokako, Harvest Wholefoods, TradeAid and All Good Organics. » more

07/05/2013/ news/

Storm Elvin Thorgerson by Michael Crampin

Storm Elvin Thorgerson
by Michael Crampin

For designers, music fiends or anyone for that matter who loves things that test the head, the passing last month of Storm Thorgerson – the world's greatest ever record sleeve designer – was a sad moment. » more

29/04/2013/ news/

Fonterra Six Months of Progress

Fonterra
Six Months of Progress

Designworks was delighted to be the designer of Fonterra’s annual report 2012. With the upcoming share offer to be considered – New Zealand’s largest - the design challenge we were entrusted with demanded a bold approach. » more

24/04/2013news /

Benevolent Society Benevolent Society Brand Renewal

Benevolent Society
Benevolent Society Brand Renewal

Benevolent Society is Australia’s first and oldest charities. As relevant as ever, Benevolent Society delivers vital support, infrastructure and services to Australian’s across the nation and continues to pioneer innovation and progressive activity as well as act as a thought leader in a wide range of social and societal development areas. » more

12/04/2013/ news/

Wellington office goes to the dogs By Group CEO Sven Baker

Wellington office goes to the dogs
By Group CEO Sven Baker

There has been multiple studies that have found that having pets in the work place reduce stress levels. It certainly appears to be the case in Designworks Wellington with up to 3 canine companions joining their owners at Designworks in the office. » more

04/04/2013news /

Designworks wins Brand New Award Benevolent Society identity awarded four star rating.

Designworks wins Brand New Award
Benevolent Society identity awarded four star rating.

Designworks was awarded a four star rating in the 'Comprehensive Identity Program' of the annual awards for our far-reaching business transformation strategy to revitalise Benevolent Society's brand identity. » more

25/02/2013 /

Warrior Artist Ralph Hotere inspired us.

Warrior Artist
Ralph Hotere inspired us.

The first artist of Maori descent to be written into the official history of New Zealand Art, Ralph's fusion of modernist european influences and traditional Maori themes created work that was truly unique and helped push New Zealand art to a new era. » more

31/01/2013/ news/

Proudly Bold and Orange The Tui Range

Proudly Bold and Orange
The Tui Range

The revised Tui range including a refreshed Tui Blond and the new Tui Dark. » more

17/01/2013 /

Lord Mayor's Charitable Foundation Inspiring Philanthropy

Lord Mayor's Charitable Foundation
Inspiring Philanthropy

Established in 1923, the Lord Mayor’s Charitable Foundation is a leading philanthropic organisation in Australia. » more

21/12/2012news /

Inaugural Best Effect Award Winner Silver Fern Farms' Wins Purple Pin

Inaugural Best Effect Award Winner
Silver Fern Farms' Wins Purple Pin

A brand new category this year, the Best Effect Award measures the effectiveness of design to a company’s bottom line. » more

13/12/2012 /

DTDigital  Australia's Pioneering Digital Agency

DTDigital
Australia's Pioneering Digital Agency

DTDigital is Australia’s pioneering digital agency, guiding brands to the future through insight, strategy and ideas. » more

11/12/2012 /

Hi Viz Weather MetService Annual Report 2012

Hi Viz Weather
MetService Annual Report 2012

Last year MetService began to transition its brand identity to better reflect the scale of its ambition - from humble traditional national corporate to global entrepreneur of world-leading IP.  This year’s annual report creates a stand-out format and style for a stand-out business. » more

01/12/2012news /

Christchurch Reborn Sven goes back into the red zone

Christchurch Reborn
Sven goes back into the red zone

Designworks CEO, Sven Baker, reflects on the time since the big one and Designworks' restablished office in Christchurch. » more

01/12/2012news /

A strategic move for Christchurch Michael Prentice joins Designworks

A strategic move for Christchurch
Michael Prentice joins Designworks

One of the best strategic thinkers in the business has joined Designworks as Managing Director of our Christchurch office. » more

26/11/2012/ news/

Designworks Wins 8 Awards at the Australian Design Biennale 2012

Designworks Wins 8 Awards at the Australian Design Biennale 2012

Held every two years since 1992 and open to all creative studios Australia wide and beyond the awards saw well over 1000 finalists. » more

21/11/2012/ news/

Unitec YouFinder A viewfinder for your future

Unitec YouFinder
A viewfinder for your future

With New Zealand's best educational institutes and universities vying for the attention of prospective students Unitec needed to stand out from the crowd, attracting students to their stand and providing an inspirational and educational experience that set them apart. » more

19/11/2012news /

More Purple Pins Thanks! Jonathan Hales joins Designworks

More Purple Pins Thanks!
Jonathan Hales joins Designworks

Designworks Wellington's new General Manager, Jonathan Hales, has stated his ambition to collect more coveted Best Effect pins to add to the one awarded to Designworks for Silver Fern Farms at the recent 2012 Best Design Awards. » more

23/10/2012 /

What's the City Gallery got to do with it? City Gallery Wellington

What's the City Gallery got to do with it?
City Gallery Wellington

Before rebranding, communications around exhibitions at the City Gallery Wellington were eclectic – each was invented from scratch with few recognizable signature elements uniting them. » more

24/09/2012/ news/

Liberating and Evolving Air New Zealand Wordmark

Liberating and Evolving
Air New Zealand Wordmark

Evolving the Air New Zealand wordmark to align with their new brand promise, of ‘liberating travellers from the ordinary’. » more

20/09/2012/ news/

On the Inside Intern Appreciation

On the Inside
Intern Appreciation

Morgan Howe describes a few of the most characterisitic impressions he's picked up during his internship at Designworks. » more

10/09/2012 /

Cafe Vue 401 St Kilda Road Vue de monde

Cafe Vue 401 St Kilda Road
Vue de monde

Designworks was briefed to develop a distinct identity that sat within the current Vue de monde family, with application across a range of collateral. » more

07/09/2012 /

Hansa Fluid Technology

Hansa
Fluid Technology

Designworks was engaged to re-position Hansa; to develop a brand strategy that leveraged its ‘European’ advantage whilst distinguishing it from other tapware brands within the GWA portfolio. » more

06/09/2012 /

University of Canterbury What if a university was relevant?

University of Canterbury
What if a university was relevant?

You didn't need a degree to realise the challenges facing the University of Canterbury late last year. The roll was down by 19% and falling. » more

06/09/2012/ news/

Fuzzy Logic A Handmade Website for Lovers of  Lo-Fi

Fuzzy Logic
A Handmade Website for Lovers of Lo-Fi

'Fuzzy' is a music/film project and website for the Baby Giant. A collaboration between photographer and band member Chris Williams of Black Box,  designworks' own Douglas Bamber and Baby Giant. The site is an environment for the seven 'songfilms' of Fuzzy that acts as a strangely stark backdrop for each. Central to the site is Williams' nightscape image, where a series of the band's favourite things are found seemingly discarded on a footpath.

05/09/2012/ news/

DW likes Aesop

DW likes
Aesop

'Why make something ugly when it can be interesting?'' asks Dennis Paphitis, founder of the Australian skin-care brand AESOP. Since its launch in 1987, the brand has held steadfastly to the belief that good design can improve lives. » more

05/09/2012/ news/

Connected Digital Experiences  Telecom LED Wall

Connected Digital Experiences
Telecom LED Wall

Telecom works with Designworks to create a digital branded experience for travelers at the Auckland Airport. » more

05/09/2012 /

Melbourne Airport Property Position A

Melbourne Airport Property
Position A

Melbourne Airport Property sits within one of Australia’s most significant infrastructure assets and manages over $1billion in property assets. » more

05/09/2012 /

Delivering Out There Thinking  oOh! Media

Delivering Out There Thinking
oOh! Media

When Network and Media Puzzle merged they looked to Designworks to help set them on a path for future growth. » more

04/09/2012/ news/

Soto In Interior Magazine The September Issue

Soto In Interior Magazine
The September Issue

Soto is featured in the September issue of Interior Magazine. » more

04/09/2012 /

2 Constitution Avenue Joining the dots between tenants and landlords

2 Constitution Avenue
Joining the dots between tenants and landlords

2 Constitution Avenue is a building reborn, offering quality office space with fully upgraded amenities, strategically located within Canberra. » more

04/09/2012/ news/

Christchurch pop-up container branch Kiwibank and NZ Post Flashbranch

Christchurch pop-up container branch
Kiwibank and NZ Post Flashbranch

The brief to Designworks was to create a temporary, self-contained space that would provide a quick and sustainable solution for retailers in Christchurch’s post-earthquake environment, amidst a host of other pop-up retail. » more

30/08/2012/ news/

Sending Made Simple NZ Post Simplified Sending

Sending Made Simple
NZ Post Simplified Sending

Simplified Sending is a complete worldwide sending and packaging system from New Zealand Post that radically simplifies both the process and packaging presented to users. » more

15/08/2012/ news/

The Colours of Summer Havaianas

The Colours of Summer
Havaianas

Designworks’ Spatial Team was asked to create a fitout for Brazilian jandals brand Havaianas’ semi-permanent store in Britomart. In contrast to its high-street neighbours, the retail space is colourful and brightly lit- a reflection of the brand essence- fun, fresh and a reminder to not take yourself too seriously. » more

14/08/2012/ news/

Straight from the Orchard Monteith's Crushed Apple + Pear Cider

Straight from the Orchard
Monteith's Crushed Apple + Pear Cider

Launched before the cider trend properly exploded onto the New Zealand market, the success of Monteith's Crushed Apple Cider soon led to a Pear variant, and the need for a new 12-pack range. » more

13/08/2012 /

The Power of Firsts First Foundation

The Power of Firsts
First Foundation

Communicating the magic of tertiary scholarships provided by the First Foundation. » more

10/08/2012 /

 Cafe Vue Melbourne Airport  Vue de monde

Cafe Vue Melbourne Airport
Vue de monde

Following on from the success of Cafe Vue 401, two new locations were opened at Melbourne Airport – an express station in the main terminal and a sit-down café for those waiting to board. » more

07/08/2012/ news/

Creating New Connections To Dance, From Elite To Street New Zealand Dance Company

Creating New Connections To Dance, From Elite To Street
New Zealand Dance Company

With the launch of their first show we look at how the brand is working to change the face of dance in New Zealand. » more

04/08/2012/ news/

Help Us Help You Coastguard Tradeshow Stand

Help Us Help You
Coastguard Tradeshow Stand

When Coastguard’s Northern Region approached Designworks to create their 2012 Hutchwilco Boat Show stand, they had an objective clearly in mind: to drive community awareness, and to increase public support of them as the charity saving lives at sea, through selling memberships. » more

20/07/2012 /

Royal Mail Hotel  Branding Australia’s Premier Destination Dining Experience

Royal Mail Hotel
Branding Australia’s Premier Destination Dining Experience

Royal Mail Hotel is a destination venue located in rural Dunkeld Victoria. » more

08/07/2012 /

Cafe Vue Heide Vue de monde

Cafe Vue Heide
Vue de monde

Café Vue at Heide is nestled in the beautiful grounds of the Heide Museum of Modert Art. » more

05/06/2012/ news/

Super Properties  ISPT

Super Properties
ISPT

Australia’s largest non-for-profit property funds manager ISPT develop and manage some of the country’s most successful properties. » more

17/05/2012/ news/

A bolder take on ‘New Horizons and New Altitudes’  Auckland Airport Interim Report 2012

A bolder take on ‘New Horizons and New Altitudes’
Auckland Airport Interim Report 2012

Following on from the 2011 Auckland Airport Annual Report, the 2012 Interim Report takes the “New Horizons and New Altitudes” theme one step further, symbolizing the airport's new operational benchmark- a new normal that will be constantly maintained. » more

16/05/2012/ news/

9/10 for Soto Restaurant Featured in Viva

9/10 for Soto Restaurant
Featured in Viva

Soto gets a 9/10 and Designworks gets a mention in New Zealand Herald's Viva Lifestyle Magazine. » more

07/05/2012/ news/

Designers Speak Cultural Exchange at Britomart

Designers Speak
Cultural Exchange at Britomart

The DINZ Designers Speak event, sponsored by Dulux, brought together a range of professionals and disciplines to talk about the development of the Britomart precinct. » more

06/05/2012 /

Dalton Revive Promotional Notebook

Dalton
Revive Promotional Notebook

Designworks were engaged by Dalton to design a promotional notebook for the production and design community to launch and communicate the key features of the new Revive stock. » more

24/04/2012news /

2012 Anzac of the Year The Student Volunteer Army

2012 Anzac of the Year
The Student Volunteer Army

Compassion and commitment their most powerful weapons. » more

16/04/2012 /

Air New Zealand Industry Training Aviation Institute

Air New Zealand Industry Training
Aviation Institute

Aviation Institute is Air New Zealand's industry training school for cabin staff, pilots and ground support crew. » more

02/04/2012 /

Bar Pulpo - Movida  Airport Retail Services

Bar Pulpo - Movida
Airport Retail Services

When Frank Camorra – owner of the successful Tapas Bar, Movida, decided to open a venue at the Melbourne International Airport, Designworks was engaged to develop the signage and collateral. » more

01/04/2012 /

New Gen Coal  New Gen Coal

New Gen Coal
New Gen Coal

Designworks worked with Lawrence Creative and Dirty Puppet to design the artwork for a series of animations for New Gen Coal. » more

28/03/2012/ news/

The Art of The Unexpected BinBin Deluxe

The Art of The Unexpected
BinBin Deluxe

A gritty, new venue for Takapuna's Hurstmere precinct. » more

26/03/2012/ news/

Talent wanted for Sydney Interactive Designer and Producer

Talent wanted for Sydney
Interactive Designer and Producer

We are looking for two new Designworkers in our Sydney office to join our growing Interactive team. » more

25/03/2012 /

Vue de monde reaches new heights Vue de monde Rialto

Vue de monde reaches new heights
Vue de monde Rialto

Vue de monde reaches new heights. » more

21/03/2012/ news/

Hello Yello Designworks expands in Sydney

Hello Yello
Designworks expands in Sydney

In a move that will create the largest strategic brand design practice in Australasia, Designworks has expanded its Australian presence by welcoming leading branding business Yello Sydney into the Designworks Group. The expansion in Sydney is a continuation of the firm's regional growth strategy and expands its spatial and interactive offering across the Australian market place and into Asia. The addition of Yello to the Designworks family adds considerable weight to the Group's position

27/02/2012 /

Designworks takes out STW Awards - Again Triple Star Struck

Designworks takes out STW Awards - Again
Triple Star Struck

For the third consecutive year Designworks has taken out a much coveted Red Star award at the STW leadership awards in Sydney. The award recognises the most outstanding creative product in the STW Group and it the same category Designworks took out last year. » more

27/02/2012 /

Australia Post Postpak range

Australia Post
Postpak range

The Postpak range consists of parcel packaging products sold at all Australia Post outlets, including mailing boxes, tough bags, padded bags, tubes and other packaging accessories. » more

20/02/2012news /

People driven people Australand

People driven people
Australand

Australand was well respected within industry circles as one of the most successful diversified property groups in Australia, but their public profile didn't match their industry status. » more

17/02/2012news /

A bright light has passed Lloyd Morrison

A bright light has passed
Lloyd Morrison

Visionary leader, passionate New Zealander. » more

17/02/2012 /

The heart of the outback R.M.Williams

The heart of the outback
R.M.Williams

There are few brands in Australia that inspire the passion that R.M.Williams does. Lovers of the brand stick the famous longhorn logo to their cars and tattoo it on their skin. » more

15/02/2012 /

Smart. Simple Gainsborough G+

Smart. Simple
Gainsborough G+

Mid last year, Gainsborough approached Designworks Melbourne with an opportunity to assist with the development and launch of a new product - the first of its kind in Australia. The product: a unique home access system that provided remote access to users’ front/back home doors, as well as operating other features such as alarms, garage doors, external lights, front gates, all from a single key. » more

15/02/2012 /

Australasia’s stand out packaging partner Colorpak

Australasia’s stand out packaging partner
Colorpak

When Colorpak purchased Carter Holt Harvey packaging in 2010 and their workforce swelled there was a need to cement and further develop Colorpaks’ position as a market leader in packaging in Australia. » more

15/02/2012 /

Smart, future focussed design Four National Circuit

Smart, future focussed design
Four National Circuit

Incorporating all the hallmarks of smart, future focussed design, Four National Circuit is the latest Canberra based commercial development from Industry Superannuation Property Trust (ISPT). » more

15/02/2012 /

A sandwich pack with a difference Café Vue

A sandwich pack with a difference
Café Vue

When Café Vue identified an opportunity to target passengers at Melbourne Airport wanting a quick and tasty food solution they approached Designworks Melbourne to create a sandwich pack with a difference. » more

15/02/2012 /

Twisted thinking Smirnoff Twist

Twisted thinking
Smirnoff Twist

Smirnoff is a classic, so when we developed a new ready-to-drink range to extend the Smirnoff portfolio, we needed to create something that avoided the sticky nastiness of many ready-to-drink products. » more

15/02/2012 /

Future growth Yates

Future growth
Yates

Projects often look simple on paper; grow the category, educate and motivate the next generation of gardeners. » more

15/02/2012 /

Krush Bar KFC

Krush Bar
KFC

We started the project with a blank sheet of paper. We had a range of brand new, great tasting liquid snacks, a mission to connect with Gen.Y and an objective to open up KFC to new usage occasions at new times of the day. » more

15/02/2012 /

Old is new again Argyle

Old is new again
Argyle

The Argyle is a bar located in a listed building in the heart of the Rocks on Sydney's harbour foreshore.  It's a bar with attitude and the brand needed to reflect this attitude whilst paying homage to the history of the old woodshed that houses the venue. » more

15/02/2012 /

Two for one Heathcote

Two for one
Heathcote

The Australian wine market is flooded with brands of varying quality and provenance, so when two leading winemakers came together to produce a premium Australian Shiraz for boutique wine cellars, export and fine dining, we had to avoid the cliches which unfortunately dominate. » more

15/02/2012 /

Business outside the square Goodman

Business outside the square
Goodman

When Macquarie Goodman merged with three leading international property groups to create the world's foremost commercial and industrial property business, we were commissioned to align the newly merged teams behind a common single vision and create a brand that revolutionised the category. » more

15/02/2012 /

Doing the right thing for customers right now Westpac

Doing the right thing for customers right now
Westpac

We have worked with Westpac for well over 15 years, so the opportunity to refresh the brand of Australia's first bank, was an opportunity to do something special. » more

15/02/2012 /

Beyond compliance Qantas

Beyond compliance
Qantas

Annual reports are a big deal, you can't make mistakes. But annual reports can be so much more than simple compliance pieces. They are fully audited statements of intent and can express more than numbers, they can express what the organisation believes in. » more

15/02/2012 /

Fresh and refreshing Mount Franklin

Fresh and refreshing
Mount Franklin

Mount Franklin is Australia's leading water brand, but familiarity often breeds contempt. » more

15/02/2012 /

Recognising an Australian pioneer Grinders

Recognising an Australian pioneer
Grinders

Our job is often not to create something new, but to simply uncover the story that already exists. » more

15/02/2012 /

Fresh and full of flavour Goulburn Valley

Fresh and full of flavour
Goulburn Valley

Goulburn Valley is a real place and the fruit bowl of Australia.  So we faced an interesting challenge when we had to combine Australian natural taste cues with international brand guidelines from the brand's parent company. » more

15/02/2012 /

Fresh face for an elder statesman El Jimador

Fresh face for an elder statesman
El Jimador

el Jimador is the biggest selling Tequila in Mexico and arguably the world's finest blue agave tequila. » more

15/02/2012 /

An Aussie abroad Breville

An Aussie abroad
Breville

Breville was a successful Australian brand, but had the vision and drive to be a successful international brand. » more

18/01/2012news /

That's the Spirit! Redefining the RSA

That's the Spirit!
Redefining the RSA

Setting the platform for the next 100 years. » more

17/01/2012 /

Going Black for the Nation Air New Zealand's Black Boeing 777-300ER

Going Black for the Nation
Air New Zealand's Black Boeing 777-300ER

Air New Zealand unveils livery of its newest Boeing 777-300ER, the world’s largest commercially operated aircraft to be painted all black, touching down in New Zealand for the first time today at Auckland International Airport. » more

13/12/2011 /

Shifting Headspace Telecom Place internal branding and wayfinding

Shifting Headspace
Telecom Place internal branding and wayfinding

Graphics to welcome, guide, engage, question, and inspire staff. » more

23/11/2011news /

Thinking Big Top 200 Awards November 24 2011

Thinking Big
Top 200 Awards November 24 2011

Designworks partners with the Top 200 Awards to celebrate the best in business for 2011. » more

23/11/2011news /

New Reporting Annual Reports 2011

New Reporting
Annual Reports 2011

New reporting for 2011. » more

14/11/2011 /

Genesis Energy annual report 2011 Genesis Energy

Genesis Energy annual report 2011
Genesis Energy

Genesis Energy wanted to capture the burgeoning digital information revolution happening in today's energy market. This revolution is quickly giving consumers more choice and control over their power usage and supplier. » more

09/11/2011news /

STW Nextness On the Mind of Laura Ford

STW Nextness
On the Mind of Laura Ford

Auckland Office's Design Researcher, Laura Ford, edits a guest post for NEXTNESS. » more

02/11/2011news /

A Girl Called Hope Fundraiser Walk for Hope

A Girl Called Hope Fundraiser
Walk for Hope

A Girl Called Hope's Walk for Hope helping young women to transform their lives. » more

23/10/2011 /

Bringing Kiwis closer to the All Blacks Telecom BackingBlack Digital Wall

Bringing Kiwis closer to the All Blacks
Telecom BackingBlack Digital Wall

As principal sponsors of the All Blacks, Telecom wanted to create an interactive and engaging experience that would celebrate the team and bring fans closer to the All Blacks. Beginning with the Tri Nations and then moving onto the Rugby World Cup the aim was to create an exciting means to rally support for the national team. And what better way to do this than to get the inside information from the All Blacks themselves – the

22/10/2011news /

BackingBlack HQ All Blacks Fan Clubrooms

BackingBlack HQ
All Blacks Fan Clubrooms

Telecom's All Black Fan Club for Rugby's biggest celebration. » more

16/10/2011news /

Pentaward Gold Winner Monteith's Single Source

Pentaward Gold Winner
Monteith's Single Source

Monteith's Single Source packaging has been awarded Pentaward Gold for 2011. » more

11/10/2011 /

Canning Stock Route National Museum of Australia

Canning Stock Route
National Museum of Australia

Designworks was approached by National Museum of Australia to help design collateral for a large upcoming exhibition named ‘Yiwarra Kuju:The Canning Stock Route’. The exhibition tells the story of the Canning Stock Route’s impact on Aboriginal people, and the importance of the Country that surrounds it, through the works of senior and emerging artists.   Designworks was involved in creating the exhibition catalogues, student education packs, teachers

10/10/2011 /

Meet Someone Fit Puma Love Run

Meet Someone Fit
Puma Love Run

Meet someone fit! A fun run with a cheeky twist was the idea behind the Puma event held in Melbourne earlier this year. The Puma Love Run, which was held on the weekend of Valentines Day, called for all runners single or not, to either celebrate their love or look for love. Branded and designed by Designworks Melbourne, this first time event, had the nostalgic look of love tattoos and involved commissioning local artist Rik Lee to illustrate hero imagery. The branding consisted of a huge

03/10/2011news /

3rd Place Overall! First Light Shine Bright

3rd Place Overall!
First Light Shine Bright

The Meridian First Light team have capped of an amazing run by placing third overall at the U.S. Department of Energy Solar Decathlon. After running mid pack for a while, the team came on strongly, taking out the engineering prize – and that was without any engineering students being on the team! Congratulations from Designworks and all the other sponsors who have put so much into this great achievement. Designworks staff donated their time to create the First Light

02/10/2011 /

Beginning a New Life Dalton Revive

Beginning a New Life
Dalton Revive

Designworks Melbourne were asked to develop a promotional piece for Dalton’s recycled ‘Revive’ product. The solution was a book about ‘Beginning a New Life’ inspired by the courage and optimism of people embarking on new lives in Australia. Printed on paper which has been given a new lease of life through its recycled credentials, the book tells of stories and experiences of eight migrants, all different but all looking for better lives for themselves and their families.The book

01/10/2011 /

Create the space to learn and grow Furnware

Create the space to learn and grow
Furnware

Furnware approached Designworks with an inspiring story, a brilliant product and the opportunity to expand into new markets. Dedicated to comfortable furniture solutions for schools, Designworks helped position Furnware as the experts in creating learning spaces that inspire students and deliver results. To support Furnware’s belief of enabling students the space to learn and grow, Designworks also helped create a refreshed and modern identity, Furnware brandbook, catalogues

27/09/2011news /

Helen sees the Light HC visits FL in DC

Helen sees the Light
HC visits FL in DC

A stream of VIP visits » more

06/09/2011 /

A Larger than Life Local for Takapuna The Elephant Wrestler

A Larger than Life Local for Takapuna
The Elephant Wrestler

Heroing a local legend, The Elephant Wrestler on Auckland's North Shore opens. » more

02/09/2011 /

The spirit of Mediterranean hospitality Little Algiers Café

The spirit of Mediterranean hospitality
Little Algiers Café

Little Algiers on Auckland's Karangahape Road offering a little slice of Mediterranean hospitality. » more

25/08/2011news /

Ideas Art Bringing Back Craft

Ideas Art
Bringing Back Craft

Designworks' Auckland office gets a new piece of art installed by Anzac Tasker. » more

21/08/2011news /

Keep Believing Black Friday Trust Charity Auction

Keep Believing
Black Friday Trust Charity Auction

Designworks supports the Black Friday Trust's Black Tie Dinner and Charity Auction. » more

02/08/2011 /

A game of two sites! Oceania

A game of two sites!
Oceania

A landmark collaboration. » more

15/07/2011news /

Auckland Talent New to Design

Auckland Talent
New to Design

Two new designers on board in Auckland. » more

04/07/2011news /

Shop different Telecom unveils its new Wellington store

Shop different
Telecom unveils its new Wellington store

Empowering New Zealanders to get more out of their technology. » more

28/06/2011news /

Telecom Concept Store Wins Red Awards 2011

Telecom Concept Store Wins
Red Awards 2011

Challenging conventions reaps reward. » more

14/06/2011news /

Work Choice Day A Day in the Life

Work Choice Day
A Day in the Life

Designworks Auckland Office hosts Avondale College students for Work Choice Day. » more

10/06/2011news /

Brands in space Designworks launches spatial offering

Brands in space
Designworks launches spatial offering

Top designer Clark Pritchard is joining Designworks to head up its new Spatial Design Division. » more

03/06/2011 /

Creating New Connections to Dance The New Zealand Dance Company

Creating New Connections to Dance
The New Zealand Dance Company

Creating a dance company that brings together the spirit and talent of NZ dance. » more

01/06/2011news /

Designworks Melbourne

Designworks
Melbourne

Designworks makes its mark in Melbourne. » more

31/05/2011news/ /

In With The Dragons Dragon's Den

In With The Dragons
Dragon's Den

Last week saw Designworks involvement in an University of Auckland Business School initiative held at the main campus. » more

19/05/2011news /

That's Gold! Welly Golds

That's Gold!
Welly Golds

Designworks took out the Creative category at this year’s Wellington Gold Awards. » more

19/04/2011news /

Designworkers talk shop  DINZ's Designer's Speak Series 2011

Designworkers talk shop
DINZ's Designer's Speak Series 2011

Paul Johnson and Devin Fennell give talks for DINZ's Designer's Speak Series 2011. » more

14/04/2011news /

Designworks digs for gold in the capital Wellington Gold Awards

Designworks digs for gold in the capital
Wellington Gold Awards

Recognition at region's premier business event. » more

06/04/2011news /

Helping Aucklanders Get Around HOP

Helping Aucklanders Get Around
HOP

Simplifying public transport. » more

04/04/2011 /

Inspiring people with a passion William Angliss

Inspiring people with a passion
William Angliss

Celebrating out of the ordinary careers. » more

04/04/2011 /

Bank of Melbourne The bank of nowhere else

Bank of Melbourne
The bank of nowhere else

In Victoria the opportunity existed to position a bank as the first choice, a super local preference to the big four, a bank that will never exist in any other state or region with products and services tailored to the people of Melbourne and Victoria – that bank is the Bank of Melbourne. » more

04/04/2011 /

Wholehearted protection State Trustees

Wholehearted protection
State Trustees

State Trustees has been a bedrock of institutional financial and legal assistance in Victoria for over 70 years. Respected and trusted, over time the organisation had become rather product focused and wanted to refocus on the people it was there to help. » more

04/04/2011 /

Competitive agility ASG IT Solutions

Competitive agility
ASG IT Solutions

ASG has been a notable success story in Australia’s IT business solutions industry. » more

04/04/2011 /

A passion for paper Spicers

A passion for paper
Spicers

Rethinking a traditional industry tool. » more

04/04/2011 /

Real hands on City Farmers

Real hands on
City Farmers

Putting a smile on your jaws » more

04/04/2011news /

Letsfixit flush with success Letsfixit update

Letsfixit flush with success
Letsfixit update

More than 150 households fixed so far. » more

03/03/2011 /

Plumbers on tap letsfixit.org.nz

Plumbers on tap
letsfixit.org.nz

One for all and all for one. » more

25/02/2011news /

Tweeting thoughts for Christchurch Telecom Digital Wall

Tweeting thoughts for Christchurch
Telecom Digital Wall

Wanting to do whatever they can to support the people of Christchurch, Telecom and Designworks have worked together on using the digital wall at Telecom's head office as a live Twitter feed of several earthquake-related keywords such as Christchurch, Canterbury, Earthquake etc. The content is live and unedited – warts and all –which artfully conveyed the mood of the nation. It is a truly engaging and deeply moving experience to see the thoughts and kind

23/02/2011news /

Thoughts are with you Christchurch Quake

Thoughts are with you
Christchurch Quake

DW staff caught up in the horror. » more

18/02/2011news /

Designworks' star shines bright – again The STW Awards

Designworks' star shines bright – again
The STW Awards

Top creative product out of 80 Australasian agencies. » more

02/02/2011 /

Better food for everyone Freedom Foods

Better food for everyone
Freedom Foods

Freedom Foods has been around for 20 years and is a leading specialist food manufacturer for people with food allergies and intolerances. » more

01/02/2011think /

My type of town Melbourne Types

My type of town
Melbourne Types

Gareth's photo essay of Melbourne » more

21/01/2011 /

Straight up sharper Tui

Straight up sharper
Tui

Reframing iconic elements in a fresh new way. » more

14/12/2010news /

Voted number one in the world Zealong Packaging

Voted number one in the world
Zealong Packaging

Topping The Dieline's Top 10 » more

03/12/2010 /

Have you seen this bird? Zealandia lost birds

Have you seen this bird?
Zealandia lost birds

On a lo-fi eco-mission » more

02/12/2010 /

Putting a new name up in lights Wellington Electricity

Putting a new name up in lights
Wellington Electricity

Creating a new lines company brand at the flick of a switch. » more

28/11/2010/ news/ /

Leading interactive thinker joins Designworks Russell Douglas

Leading interactive thinker joins Designworks
Russell Douglas

"I always knew I was going to come out to New Zealand, because my wife's a kiwi." Good news for Designworks clients, as Russell Douglas, the newly appointed Head of Interactive at Designworks brings with him more than 17 years top creative agency experience and a rare blend of management, creative and marketing skills. Working with some of the U.K.'s most recognised and admired brands – such as Barclays, Dorling Kindersley, 02, Radisson Edwardian, Standard

23/11/2010news /

Coming up rumps Silver Fern Farms packing an award

Coming up rumps
Silver Fern Farms packing an award

Innovative thinking recognised. » more

18/11/2010think /

Where's the value? Design thinking in action

Where's the value?
Design thinking in action

Hear how design thinking drives business growth. » more

17/11/2010news /

Doing a little for the little ones Project Born

Doing a little for the little ones
Project Born

Designworks is proud to be a Gold sponsor of the New Zealand Neonatal Trust's Project Born fundraising event in Wellington. » more

10/11/2010 /

Reframing education Unitec

Reframing education
Unitec

Being bold enough to do things differently. » more

03/11/2010 /

It's about you Telecom Concept Store

It's about you
Telecom Concept Store

Our products and services in your world. » more

27/10/2010 /

Bringing Auckland closer together Localist shakes it up

Bringing Auckland closer together
Localist shakes it up

Delivering better information at a local level. » more

19/10/2010 /

Changing the outlook MetService 2010 Online Annual Report

Changing the outlook
MetService 2010 Online Annual Report

Shaking perceptions to reflect the truth of a leading innovator. » more

18/10/2010 /

The Big Red Tractor Rides Again Pauatahanui School

The Big Red Tractor Rides Again
Pauatahanui School

Giving an old favourite a fresh coat of paint » more

15/10/2010news /

Helping First Light shine even brighter Designworks chips in

Helping First Light shine even brighter
Designworks chips in

Helping local talent on the global stage. » more

06/10/2010news /

Monteith's Mine Gold 2010 Best Awards

Monteith's Mine Gold
2010 Best Awards

Designworks wins medals across the board. » more

05/10/2010news /

Painting the skies black Air New Zealand shows its true colours

Painting the skies black
Air New Zealand shows its true colours

Support for our national game goes to new heights. » more

01/10/2010 /

A cut above the rest Silver Fern Farms Packaging

A cut above the rest
Silver Fern Farms Packaging

Building the new New Zealand Standard at point-of-purchase. » more

01/10/2010 /

A Product of a Pure Process Monteith's Single Source

A Product of a Pure Process
Monteith's Single Source

To hero the process and philosophy of ‘beer of origin’. » more

29/09/2010news /

roundabout conversations Designworks launches stunning exhibition

roundabout conversations
Designworks launches stunning exhibition

Huang Yan, Chinese Landscape Face Painting - Summer, 2007 » more

23/09/2010think /

The power of your brand The new rules of engagement

The power of your brand
The new rules of engagement

Michael Crampin talks to Management Magazine » more

22/09/2010 /

Understanding the new world Top 200 Awards

Understanding the new world
Top 200 Awards

Provoking thought around potential future scenarios. » more

02/09/2010news /

Minimal Mammal The Phoenix Foundation win

Minimal Mammal
The Phoenix Foundation win

It's official – Paul Johnson crafted something special for The Phoenix Foundation's fourth album. » more

12/08/2010 /

Framing art with diamonds City Gallery

Framing art with diamonds
City Gallery

Creating a frame for a cornerstone local institution. » more

05/08/2010 /

The New Face of Ancient New Zealand Zealandia

The New Face of Ancient New Zealand
Zealandia

Creating a brand with enough clout for an 80 million year old story is not a common job. And the chance to design the wrapping for a prehistoric experience is an extraordinary opportunity.  » more

08/07/2010think /

Global interest in local design Sparksheet speaks to Jef Wong

Global interest in local design
Sparksheet speaks to Jef Wong

Global branded media and travel marketing blog Sparksheet looks down under. » more

27/06/2010think /

Foreign Correspondents Cannes – the final cut

Foreign Correspondents
Cannes – the final cut

Vodka, McDonalds, Japanese design and thoughts of home. » more

26/06/2010think /

Foreign Correspondents Design works in Cannes II

Foreign Correspondents
Design works in Cannes II

The next installment from Nicki and Damian. » more

25/06/2010news /

Who do you trust? Attitude New Zealand survey

Who do you trust?
Attitude New Zealand survey

Kiwis name their most trusted brands. » more

22/06/2010think /

Foreign Correspondents Design works in Cannes

Foreign Correspondents
Design works in Cannes

Nicki and Damian share their thoughts from the Cannes Lions International Advertising Festival. » more

22/06/2010think /

China Does Big Well Searching for scale

China Does Big Well
Searching for scale

Designworks’ interactive design specialist Rob Brough flew to China for four days to find the biggest and best LED screen he could. » more

16/06/2010news /

Golden Wins Gold Beer World Cup

Golden Wins Gold
Beer World Cup

Monteith's tastes sweet success in London. » more

01/06/2010 /

Bringing the family together Southern Cross

Bringing the family together
Southern Cross

Rejuvinating New Zealand's largest non public health funder and provider » more

31/05/2010think /

Readers & Writers A Fantastic Festival

Readers & Writers
A Fantastic Festival

Michael Crampin shares his 2010 Auckland Readers & Writers Festival experience » more

21/05/2010news /

Designworks supreme winner Vero Awards

Designworks supreme winner
Vero Awards

Designworks has tasted more success after taking out the Supreme Award at the 2010 Vero Excellence in Business Support Awards. » more

20/05/2010think/ /

South Africa & Swaziland Margie's Trip

South Africa & Swaziland
Margie's Trip

Inspiration from Africa » more

17/05/2010 /

Eats & Retail Treats Zealandia

Eats & Retail Treats
Zealandia

Growing the Zealandia offer » more

12/05/2010think /

Field Trip G-Star Raw

Field Trip
G-Star Raw

Noel and Jef recently popped over to Sydney for a conference, and while there checked out the retail presence of one of their mutual fashion faves, G-Star Raw. From the bomb blanket curtains of the changing rooms, to the custom industrial furniture and lighting; the details of the brand’s clothes have been translated to every element of the store interior. The flagship store simply exudes G-Star Raw and every touch-point has been utilized as a great opportunity. Product names also reflect the toughness

30/04/2010 /

Opening Doors to Graduates Telecom

Opening Doors to Graduates
Telecom

Telecom approached Designworks to help bring together their graduate offering into a more engaging and powerful proposition. The telecommunications giant has three diverse graduate programmes aimed at final year university students. They offer graduates a three-year accounting programme, a two-year leadership development role or a technical cadetship. Telecom needed a single concept to act as an umbrella for their graduate programmes, which could be communicated across many

26/04/2010think /

Sweet Tees Jordan Luck Band

Sweet Tees
Jordan Luck Band

Rock and roll for the people » more

15/04/2010/ / news/

Comfort In The Sky Air New Zealand

Comfort In The Sky
Air New Zealand

CNN showcases Air New Zealand's revolutionary Skycouch, bringing a new era of relaxation, privacy and sociability to air travel. For an inside look at the process, watch the video here. » more

14/04/2010/ / news/

The Future of Air Travel Air New Zealand

The Future of Air Travel
Air New Zealand

“The ability to relax and recline flat in economy is something that every airline in the world has talked about, but never delivered,” Ed Sims from Air New Zealand says. Air New Zealand has delivered Skycouch; a row of three seats that converts to a lie-flat platform, allowing two adults to lie together like they would on a couch at home. The ticket price for buying all three seats is the equal to approximately 2.5 normal fares. “For those who choose,

13/04/2010think /

Weather With You Olafur Eliasson

Weather With You
Olafur Eliasson

Danish artist Olafur Eliasson. » more

13/04/2010 /

Reframing Navigation Unitec Wayfinding

Reframing Navigation
Unitec Wayfinding

Designer Matt Hammond has recently been working on a wayfinding system for Unitec. This part of the project has been designed to direct students and visitors to information centres on the three campuses around Auckland. Here’s a sneak peek of the signage – part of a wider work in progress to reframe the Unitec experience. Who knew you could achieve gradients of colour with a simple road marking machine! » more

06/04/2010think /

100% Homely The Rugby World Cup sales challenge

100% Homely
The Rugby World Cup sales challenge

Sven Baker and Michael Crampin explain why selling the Rugby World Cup is a challenge for all of us » more

05/04/2010think /

Change? Why Vs. What

Change?
Why Vs. What

The exponential nature of change » more

01/04/2010news /

Designworks' Fellow Named HP Future Designer Anzac Tasker

Designworks' Fellow Named HP Future Designer
Anzac Tasker

Designworker Anzac Tasker walked away with the top prize from the HP Future Designer Award at the Urbis Designday Wrap Party on Wednesday 24th March. It was a great day for Anzac who showcased his four typographic installations alongside his 'How Matters' publication at Urbis Designday, located at Simon James Showrooms under the category of 'future designers'. The award is new to the Urbis Designday, which gives an exclusive tour of Auckland’s leading design showrooms

01/04/2010think /

Printed Matter Book Cover Design

Printed Matter
Book Cover Design

A quick look at book design » more

30/03/2010think /

Easy to knock, hard to do Olympics Pictograms & Branding

Easy to knock, hard to do
Olympics Pictograms & Branding

Designer Devin Fennell takes a look at the history of Olympic branding » more

29/03/2010news /

Letterpressed MOTAT Fieldtrip

Letterpressed
MOTAT Fieldtrip

Some photographs from DWA's March trip to the print shop at MOTAT. The team got a intimate tour around the facility, and an education; learning how long it took to set a newspaper using movable type, pressing speeds, and the history of Heidelberg. It was a typographer's dream and an inspirational day out. Thanks to the team at MOTAT! » more

29/03/2010news /

Urbis Designday Anzac Wins

Urbis Designday
Anzac Wins

Urbis’s recent Designday was a good one for Auckland designer Anzac Tasker. He showcased four typographic installations alongside his 'How Matters' publication at Simon James Showrooms; under the category of Future Designers. Anzac's work discussed the relationship between the handcrafted and technology within the graphic design discipline. He used 3-D typography as the vehicle to visualise this concept.   It proved to be a hit on the day, with many of the 1500 or so punters who attended enjoying

29/03/2010think /

Typographic NYC  Signage Survey

Typographic NYC
Signage Survey

A quick snapshot of signs found in New York City » more

29/03/2010think /

The Big Apple NYC Studio Visits

The Big Apple
NYC Studio Visits

Designworkers visit ESI Design and Fahrenheit212 in NYC » more

29/03/2010think /

DW Loves Links  Number 30

DW Loves Links
Number 30

Designworks' weekly lovely link round-up » more

26/03/2010 /

Engaging More, Spending Less Auckland Airport online report

Engaging More, Spending Less
Auckland Airport online report

With a substantial amount of equity residing in its new brand, and an exciting growth strategy to talk about, Auckland Airport wanted its 2009 annual report to build on the momentum already created and make its story incredibly accessible online And in a sector facing huge economic turbulence and the consequent challenges – it also needed to save serious money. After a competitive tender process, designworks was selected for its proposed

22/03/2010 /

If Your Image Doesn't Work Put a Dog In It Best Design Awards Book

If Your Image Doesn't Work Put a Dog In It
Best Design Awards Book

In 2007, following a long absence from New Zealand bookshelves, the Designer’s Institute of New Zealand decided to revive the Best Design Awards ‘book’. As a platinum sponsor of DINZ, designworks committed to design a series of three annuals for the award years 2007, 2008 and 2009.   Our home-grown design annual and awards catalogue features finalists and winning entries in product, spatial, graphic and interactive design categories.

22/03/2010 /

The Golden Age Waitemata Pale Ale

The Golden Age
Waitemata Pale Ale

DB breweries approached Designworks to create a ‘celebration pack,’ commemorating eighty years of brewing history, which was to be given as a Christmas gift to both their staff and clients. The idea was to bring back a cherished ‘pioneering beer’ – the Waitemata Sparkling Pale Ale – in mint condition with stories that evoked the ‘golden age.’ First brewed back in 1930, Waitemata was referred to as 'The Prince of Ales' and 'Today's Great Drink.' For the design

18/03/2010 /

Platinum Sponsorship  DINZ

Platinum Sponsorship
DINZ

Designworks are a Platinum Sponsor of the Designers Institute of New Zealand » more

03/03/2010think /

Norm inspires design leadership Norm Hewitt talks

Norm inspires design leadership
Norm Hewitt talks

Norm Hewitt and Designworker Anzac Tasker challenge the rest of the team to step up and show their unique brilliance. » more

03/03/2010news /

Zealandia Gains International Recognition Zealandia

Zealandia Gains International Recognition
Zealandia

Zealandia, formally the Kaori Sanctuary, based in Wellington, has been named in British newspaper The Guardian’s Green Travel List 2010. The List aims to give recognition to companies worldwide that have shown commitment to both their community and the environment. More than 200 travel and tourism companies across the globe were surveyed for the Green Travel List. They were judged on what action they took to limit their carbon footprint, promote water conservation, biodiversity

03/03/2010news /

Designworks shines STW

Designworks shines
STW

Designworks has been awarded a 'Red Star' for most improved company in the STW group. » more

19/01/2010news /

Selling Tea to China Zealong

Selling Tea to China
Zealong

The Country Life show on Radio New Zealand caught up with the Zealong team at their tea plantation in New Zealand's Waikato region. Zealong is the first company to grow Oolong tea outside of China, Taiwan and Vietnam. designworks, in partnership with JWT, developed the name, branding and packaging concept for Zealong. To listen to the show on Radio New Zealand, click here. To view the case study click here. » more

13/01/2010news /

designworks' support recognised Vero Awards

designworks' support recognised
Vero Awards

designworks named finalist in 2010 Vero Excellence in Business Support Award » more

12/01/2010news /


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Sven talks to Prodesign Prodesign article

Sven talks to Prodesign
Prodesign article

Louise Lawton talks with Sven Baker, managing director of designworks » more

11/01/2010 /

Transplanting an ancient tradition to the youngest nation on earth Zealong

Transplanting an ancient tradition to the youngest nation on earth
Zealong

Designworks, in partnership with JWT, developed the name, branding and packaging concept for Zealong, premium quality Oolong tea grown near Hamilton, New Zealand - the first Oolong tea to be grown outside of China, Taiwan and Vietnam. Oolong is a luxurious ceremonial tea prized in Chinese culture for its purity. When on a trip to New Zealand more than ten years ago, the Taiwanese

22/12/2009news /

Promoting New Zealand abroad NZTE

Promoting New Zealand abroad
NZTE

Promoting New Zealand's business acumen by leveraging our performance in rugby » more

16/12/2009 /

Reinventing the Experience Store of the Future

Reinventing the Experience
Store of the Future

New Zealand Post came to us to help them create the 'Store of the Future' - a joint venture with Kiwibank. The idea was to create a space that would give each visitor a sense of refreshing ease - whether dashing in for stamps and bill payments or a high value consultation around Kiwibank services. The concept was focussed around the plan that this would be where 'things to do get done.' designworks launched an intensive period of retail strategy

09/12/2009 /

Delivering a promise for generations to come Public Trust

Delivering a promise for generations to come
Public Trust

The refreshed Public Trust identity reflects the brand's unique competitive advantage in today's fast-moving and often temporary financial services sector. It delivers a promise that only this brand can guarantee its customers ie: we'll be with you for generations to come. The true value Public Trust offers is intergenerational asset management. The aim in rebranding was to tell that legacy story and to grow the brand's relationships with more New Zealanders at

12/11/2009news /

designworks fellow opens up his exhibition Anzac Tasker

designworks fellow opens up his exhibition
Anzac Tasker

Anzac Tasker has opened up his end of year exhibition » more

01/10/2009 /

An old friend grows younger Monteith's

An old friend grows younger
Monteith's

With the proliferation of more youth orientated brands and changing tastes, the much loved Monteith's had become a little out of time. It was authentically old, but needed to be authentically cool. Our challenge was to strengthen and deepen the brand moving it on a generation, giving it the ability to be loved by more people on more occasions without losing any of its rich provenance and pioneering West Coast spirit. The signature 'barn door' label evolved to the appearance

11/09/2009 /

Redefining traditional hospitality conventions The Temperance

Redefining traditional hospitality conventions
The Temperance

Unknown to Wellington, what was then The Temperance Hotel, was about to be transformed into a supersite The Temperance bar as you know it today. DB Breweries wanted to build a new place for sociability in New Zealand, a place where there was something for everyone. designworks' task was to create a space that could transform day and night, capture the heritage of the building, be a sports venue, but not a sports bar. A place for the masses, but had feelings

11/09/2009news /

Studenty students! Wellington College

Studenty students!
Wellington College

Three 7th form students from Wellington College recently spent a couple of day at designworks, getting a taste of what being a brand designer is all about » more

03/09/2009 /

Playing musical cheers The Baby Giant

Playing musical cheers
The Baby Giant

The brief was simple: “Mate, can you design us something happy?” The objective: to design an identity for pop pretenders, The Baby Giant. Hailing from the Waitakere ranges, rarely leaving their Oratia garage, The Baby Giant create little songs of a mythical status – requiring a big, bright and colourful identity that expressed the happy optimism of their folk melodies. Type elements are reconfigured as baby building blocks, occasionally mutating into giant-size letterforms with

26/08/2009news /

DW in the DomPost! Article

DW in the DomPost!
Article

Advertising is bottom of the to-do list at designworks, a major shift since the company began in the 1980s. Having started with the company straight out of design school 23 years ago, managing director Sven Baker can attest to the shift in focus. Mr Baker defers to a general theme when asked what designworks does. Brand consultancy is as close as he gets to a definitive description. Only part of their out-put is what people think he does. We are not an advertising company." AMI's smile

15/08/2009 /

The XT Testlab XT

The XT Testlab
XT

In conjunction with the launch of the Telecom XT Network designworks helped to create the XT Testlab at Fieldays in Mystery Creek, Hamilton – the largest agricultural event in the southern hemisphere. Once inside the TestLab, people were greeted and invited to test the new XT network (launched on 29th May 2009) via display laptops and mobiles, live to the network. A Play Station was set up, challenging guests to play the Gran Turismo game – with one lucky guest winning a ride in the

04/08/2009news /

Redesigning PostShop reinventing the experience Store of the Future

Redesigning PostShop reinventing the experience
Store of the Future

An intensive period of retail strategy, experience design, prototyping and testing, culminate this weekend with the launch of the new PostShop store of the future in Ellerslie and a franchise store within Paper Plus at Botany Junction. The pilot sites are part of an ongoing programme which has seen PostShop as a retail offering and experience, redesigned from the ground up. Focused around the idea of giving each visitor

23/07/2009 /

The power of attraction HainesAttract

The power of attraction
HainesAttract

We've recently worked with Haines, who were known as 'the recruitment advertising agency', on evolving their brand. In the face of a radically changing employment market and with the development of a wide range of innovative product and service offerings, this positioning was seen as too restrictive and not accurately reflecting the brand's direction. In short, they needed a wider, more compelling proposition to clients. Designworks helped Haines gear its thinking around 'helping

23/07/2009 /

A goode honest hospitality venue  Goode Brothers

A goode honest hospitality venue
Goode Brothers

Designworks was asked to create an identity for a hospitality venue with a new skew on going out. A place that makes it easy for you to live well, socialise, and be responsible at the same time. The Goode Brothers name represents the idea of a family tradition focused on good living. Goode Brothers stands for good gourmet eating and drinking. It's a fresh and down to earth experience, which the identity had to reflect. The result is driven by an energetic colour palette,

16/07/2009 /

MyStory AMI

MyStory
AMI

Designworks was given the task to create the ultimate "treasure chest" for storing early childhood mementos. Parents Inc. wanted an enduring and uniquely kiwi product that would inspire families to record and celebrate milestones. We created an organiser for a child's hopes, dreams and adventures. The album is built to last a lifetime. Fabric covered and case bound, with 160 pages featuring themed sections, primed with creative thought-starters, inspiring parents to pass on "heart treasures" to the next

14/07/2009 /

Royal Treatment Online  RoyalT

Royal Treatment Online
RoyalT

Banks Group, one of New Zealand's most successful footwear retailers, wanted to unite their collective product offering under one new brand that reflected their dedication to customer service. We created a strategy to make shopping a pleasure and created the name RoyalT the brand that gives you, the shopper, the royal treatment. The jewelled crown rests atop the distinguished, upper case T resembling a crest or royal seal which is shorthand for The Royal Treatment. The traditional

14/07/2009news /

HotHouse exposed HotHouse exposed

HotHouse exposed
HotHouse exposed

designworks is excited with the ignition of TheNewDowse's programme, HotHouse a dedicated place that celebrates brave new ideas » more

26/05/2009news /

Models test shower in public  Methven

Models test shower in public
Methven

During the second week of May, Methven drew some attention to their new HomeSpa range. In the window display of their Queen Street store, the people in the streets of Auckland were able to watch two gorgeous models demonstrating Methven's new Satinjet technology. » more

26/05/2009news /

Eager young minds Western Spring College

Eager young minds
Western Spring College

designworks recently played host to a group of students from Western Springs College in aid of Workchoice Day 2009. Fifteen eager young minds interested in design, descended upon the studio for a morning. » more

15/05/2009 /

Establishing Telecom's Technology Edge Telecom

Establishing Telecom's Technology Edge
Telecom

Telecom is on a journey to re-establish its credentials as the leader in telecommunications and be the standard bearer for the category in New Zealand. A key milestone on this journey is the XT Network a new network that will symbolise a new level of performance. The objective of introducing a mark like the XT Network is to demonstrate the technology leadership provided to all New Zealanders by its national telco. The XT Network identity positions Telecom in the market as a global

05/05/2009news /

Transplanting an ancient tradition to the youngest nation on earth  Zealong

Transplanting an ancient tradition to the youngest nation on earth
Zealong

New Zealand is the new home for a 4,000-year-old Chinese Oolong tea. The start-up company, Zealong, is growing its tea in the Waikato using traditional production methods. » more

20/04/2009 /

Sensory perception online Methven

Sensory perception online
Methven

In line with their new positioning as deliverers of innovative bathroom experiences, Methven needed a standout web presence to support their international growth strategy. The information hierarchy on Methven's existing website was confusing and the navigation hard to follow. It was seen as a bible to the trade (with detailed specific product information) but was not friendly for the average consumer. One of the barriers was making sense of the products and ranges

03/04/2009news /

Keeping childhood memories safe  MyStory

Keeping childhood memories safe
MyStory

MyStory the ultimate album/scrapbook is designed to help you record the early years of your child's life. A simple framework encourages you to pass on values and 'heart treasures' to the next generation. » more

31/03/2009 /

Making a complex subject accessible Leap

Making a complex subject accessible
Leap

Leap a provider of whole-house advanced water systems, needed a clean and contemporary website that would communicate effectively to trade and homeowners alike, and be easily updatable. In addition, the company used the web project to launch its new service offering Quantum Leap, which encompasses the design and installation of integrated energy efficient water systems. To communicate a service offering that was a quantum leap ahead of anything else in the market, the standard

23/03/2009 /

Radio with pictures Radio New Zealand

Radio with pictures
Radio New Zealand

designworks worked with Radio New Zealand to build awareness, understanding and a greater appreciation for the role our national broadcaster plays in the life of the country. In the process, the annual report has been elevated from its traditional statutory role to now deliver not only vital performance results, but key messages, brand attitude, recognisable visual style and personality. Both reports were finalists in the DINZ Best Awards Corporate Communications category. » more

20/03/2009 /

Designing a season-appropriate site Rembrandt

Designing a season-appropriate site
Rembrandt

Rembrandt a market leader in tailoring stylish men's suits needed a website that reflected their new brand strategy (see Rembrandt case study) and market position: the genuine article. Additionally, they required a simple way to quickly establish visual narratives for each season's collection. We designed pages to load the latest range so that users can interact and explore without having to go deeper into the website. Mood, tone and story images are communicated without

16/03/2009 /

Having Fun  Camp Quality

Having Fun
Camp Quality

Australia's Camp Quality is committed to bringing hope and happiness to children and their families who are living with cancer. The organisation passionately believes in the power of fun and laughter to help overcome the challenges cancer brings. The laughter is the best medicine philosophy of Camp Quality infuses every page of the 2004 and 2005 annual reports, using quizzes, jokes, puzzles, puns, bright colours, silly pictures and a relentlessly positive spirit to deliver a serious message. Gold

13/03/2009 /

Building a reputational asset for New Zealand's Airport Auckland Airport

Building a reputational asset for New Zealand's Airport
Auckland Airport

designworks has been appointed to reposition and revitalise Auckland International Airport's brand. First cab off the rank has been the decommoditisation of its stakeholder communications, shifting the focus from its infrastructure assets to the traveller experience, and in the process building far greater recognition for the role and value of Auckland International Airport to the whole country. » more

13/03/2009 /

Making commitments and delivering on them Westpac

Making commitments and delivering on them
Westpac

Westpac was the first financial institution in New Zealand to publicly commit to corporate social responsibility. » more

13/03/2009 /

Reflect a brand's unique personality Westpac

Reflect a brand's unique personality
Westpac

The 2004 report used renowned Sydney Morning Heraldcartoonist Alan Moir to create a series of honest publicperceptions which were then answered by Westpac. Thereports travel all over the world to shareholders and on receiptof his copy, Warren Buffet personally wrote to CEO DavidMorgan to congratulate him on the report. Gold ARA Awards 2005 » more

10/03/2009 /

Using technology and interactive design to enable better business Kordia

Using technology and interactive design to enable better business
Kordia

Kordiaâ„ is New Zealand's communication backbone providing broadcast, telecommunications and IP services to businesses and government agencies throughout Australasia. Designwork's interactive team worked alongside Kordia to develop simple, efficient solutions that allow their marketing and sales teams to keep customers up-to-date through RSS feeds. We extended their traditional website to incorporate interactive coverage finders; email html

09/03/2009news /

Schoolgen goes live with the kids out West Schoolgen

Schoolgen goes live with the kids out West
Schoolgen

Tirimoana School, one of the first schools in New Zealand to have solar panels installed through Genesis Energy's Schoolgen programme, celebrated that their school is leading the way in teaching their students and teachers about solar energy. » more

05/03/2009 /

Bringing the brand of the world's best task chair, and the firm who created it, to life Formway

Bringing the brand of the world's best task chair, and the firm who created it, to life
Formway

When a US manufacturer bought the rights to distribute LIFE in the northern hemisphere, Formway became more of a global player and needed a clear brand story that could be articulated in any market. designworks updated the core identity, established a brand hierarchy and provided a brand palette. LIFE was designed as a sub-brand, part of the Formway identity but distinctive enough to stand alone. Result: To date, the LIFE chair

27/02/2009 /

Refining the upstart Wayward Heir

Refining the upstart
Wayward Heir

Wayward Heir is, as the name indicates, the unruly offspring of the established parent Rembrandt. While a chip off the old block in terms of inheriting some classic DNA (innate style), Wayward Heir is aimed at a younger, renegade, ambitious and savvy market. A customer who's cocky yet charming, and who wants to stand out and make his mark. 'A little bit daring' was the idea created to drive everything from product design right through to the brand identity, communications and in-store

27/02/2009 /

Trouble-free presenting out in the field  The Building Intelligence Group

Trouble-free presenting out in the field
The Building Intelligence Group

The challenge for project management company, The Building Intelligent Group, was having the latest information readily available when their managers were out in the field. Apart from cell phone coverage, when visiting different building and construction sites, communication mediums are limited. With Internet connections few and far between, the difficulty was in presenting information held on their web server. designworks devised

27/02/2009 /

Adding a smile online AMI

Adding a smile online
AMI

AMI approached designworks to develop a customer facing website that would drive customers to their branch, ensuring personal service and delivery of their brand promise. The same is true for AMI's subsidiary company, "CLIC" targeting the private vehicle market. They provide insurance to customers who are considered to be 'non-standard risks' by mainstream general insurers. At the same time we developed AMI's intranet, "mysite" which helps to connect staff throughout the country, providing insight into

27/02/2009 /

Flexibility made it fly Air New Zealand

Flexibility made it fly
Air New Zealand

Air New Zealand positions itself as an airline driven by leading experiences. Flowing this idea through to the rest of their offerings, designworks helped create an all new in-flight entertainment system. The challenges were many five vendors, two platforms, three screen resolutions, four CPU types. The key hurdle was the two different control methods touchscreen and handset each having radically different approaches to navigation. The resulting system KiaOra, breaks

27/02/2009 /

A fresh spirit Tasman Tanning

A fresh spirit
Tasman Tanning

Tasman Tanning, New Zealand's only remaining finished leather tannery needed to re-define the brand and differentiate their offer to global manufacturers in order to compete with imported Asian and high-end European leathers. The story of the family owned company had become dated and fragmented over time. Two websites (tanning and finished leather) and the lack of a single compelling promise, caused confusion. Remarkably consistent high quality hides (a side product of New Zealand's clean

26/02/2009 /

Designing a 3D compass Ministry Of Justice

Designing a 3D compass
Ministry Of Justice

With the Ministry of Justice moving into four floors across three buildings in one location in Thorndon, Wellington, there was a strong possibility that both visitors and staff could get disorientated. Our task was to create an effective wayfinding system that united, yet differentiated the different buildings and functions within them. The creative solution was driven by the idea of a sense of place - both in geographic and cultural terms. Each floor is colour coded.

26/02/2009 /

Reducing stress, delivering confidence  Auckland Airport

Reducing stress, delivering confidence
Auckland Airport

On a tight schedule, catching a plane can be an incredibly stressful experience, let alone having to navigate your way through a foreign environment and (for some) in a foreign language. During Auckland International Airports re-vamp, an opportunity existed to create a wayfinding system that would deliver a strong user experience whilst reducing overall stress to travellers and cost to the country. designworks created a strong system, distinctive

23/02/2009 /

Propelling a company from number four in the market to number one HotChilly

Propelling a company from number four in the market to number one
HotChilly

Air conditioning company CES came to designworks seeking a powerful new consumer brand to fulfil its growth ambitions. The new name and degrees celsius logo achieved maximum cut-through and propelled HotChilly to the forefront of its sector, with 300 percent growth in both total turnover and staff numbers in the first three years since rebranding. Deliverables: Identity and visual signature design, signage, uniforms, vehicle livery, marketing

23/02/2009 /

Taking a look behind the scenes  The Edge

Taking a look behind the scenes
The Edge

designworks was given the task to deliver an annual report that changes perceptions and clarified the role of The Edge as Enabling (Event) Excellence. A concept that Behind the greatest events, is an even greater story. We literally reinforced the notion of The Edge as an enabler, by telling the stories behind the shows, the conventions and the quality standard. The front half of the report is in glossy full colour, showcasing the events The Edge has made happen on stage. The

23/02/2009 /

Growing young imaginations through reading NZ Post Book Awards

Growing young imaginations through reading
NZ Post Book Awards

Helping young talent shine brighter. » more

23/02/2009 /

Addicted to swing Jitterbugs

Addicted to swing
Jitterbugs

Auckland swing dance company Jitterbugs was seeking to update its identity to attract a younger, hipper audience. designworks developed a youthful, contemporary signature with graphics reflecting musical influences in a loud and surprising way. The signature moves are inspired by abstracted swing dance moves – the dominant line reflecting the male partner, the minor line the female. » more

09/02/2009 /

Creating noise for Kiwi band Shapeshifter

Creating noise for Kiwi band
Shapeshifter

Designworks was approached by New Zealand group Shapeshifter to create artwork for their fourth album 'The System is a Vampire'. The heavy soul / drum and bass band are an international phenomenon, praised for their ground breaking live shows and unique approach to electronic music. Designworks experimented with a number of vampiric themes in close contact with the band; finally settling on imagery that Shapeshifter felt best reflected the soulful and yet sometimes heavy nature

27/01/2009 /

Uniting the New Zealand Post family New Zealand Post

Uniting the New Zealand Post family
New Zealand Post

The New Zealand Post Group is a family of diverse capabilities that include marketing and personal communications, distribution of physical goods, banking and payments, data and information management and business process outsourcing. Each business (or division) within the group had its own set of values, which wasn't helping the organisation focus on a common goal. Our task was to help create a unified set of values at group level around which everyone

22/01/2009news /

Designworks visionary leader 2008 The Mayor of Invercargill

Designworks visionary leader 2008
The Mayor of Invercargill

The judges said of Shadbolt he has a long-standing and well-deserved reputation for standing up for causes he and the average kiwi believe in. » more

13/01/2009 /

33% more ways to socialise Export 33

33% more ways to socialise
Export 33

Following the relaunch of Export Gold – the signature kiwi beer – DB wanted to broaden and diversify their range by creating a family of export beers, each designed to play a role in extending appeal to more kiwis at more times – in short a brand that makes sociability easy. Our job was to create a broader view of family and complement the universal theme of Export Gold, while selling the benefits of the new product Export 33; a beer that answers the call from consumers for a

10/12/2008 /

Selling more than scenery Brand New Zealand

Selling more than scenery
Brand New Zealand

A joint initiative between New Zealand Trade and Enterprise and Tourism New Zealand, our task was to create one international facing brand to represent New Zealand's people, places and products to the world; a unifying brand to help build, promote and reinforce New Zealand's reputation wherever we appear offshore. Brand NZ's offer to the business world is refreshing new perspectives demonstrated via a different approach, hands-on practicality and resourcefulness from the youngest

27/11/2008 /

Getting the A into G! Brand Auckland

Getting the A into G!
Brand Auckland

Creating a brand to encompass and represent the city of Auckland, we talked to mayors, national politicians, members of the public and respondents from as far away as London, Moscow and Shanghai. We began to see Auckland as a festival; always something going on, something to discover, some events not to everyone's liking, but all are catered to. Auckland city's new identity reflects the diversity of a festival. The contemporary, evolving is full of spirit and spark almost too

27/11/2008 /

Helping travellers fly through Air New Zealand

Helping travellers fly through
Air New Zealand

A good trip is a fast trip according to Air New Zealand'sregular domestic passengers 25% of whom take 75% of flights. Our brief was to assist Air New Zealand in completely overhauling the domestic travel experience, to make it a congruent, seamless, integrated journey. The goal was to banish frequent frustrating queues and reduce customer anxiety. designworks placed customer ease at the heart of each experience within the journey a strategy that informed

27/11/2008 /

Creating the 'new' New Zealand beer Export Gold

Creating the 'new' New Zealand beer
Export Gold

Export Gold, an iconic New Zealand brand, was in need of a refresh. The objective was to deliver a sense of New Zealand optimism in a more masculine way. Through the use of refreshed imagery, which centers on Export Gold’s place as a national icon, a sense of freedom and possibility was delivered. The result is a modern, confident and strong take on what it means to be a ‘new’ New Zealand beer, with an uplifting and proud attitude. Deliverables: Identity and visual

26/11/2008 /

Giving Kiwis the dream of home ownership Strawberry Homes

Giving Kiwis the dream of home ownership
Strawberry Homes

In recent years the dream of owning a home seemed to drift further and further away. Prices are rising and quality is slipping. Strawberry Homes saw what was happening and decided to do something about it. Working alongside designworks they created a fresh visual personality that broke away from other new home offerings. Playing on the company name Strawberry Homes, vibrant red and green colours were used, along with images of lush green sections, and modern

20/11/2008news /

Sven talks the business of design at Thrive Thrive

Sven talks the business of design at Thrive
Thrive

Sven Baker, Creative Director of designworks Wellington, gave a compelling speech on gaining business advantage through brand design at the annual Thrive Wellington event, Thursday 13th November 2008. Using a range of evocative images he presented three central topics developing customer engagement, building intangible value of your business, and delivering through powerful design thinking, to a crowd of around 400 entrepreneurs, business

10/11/2008news /

Our 2008 DINZ BeST award winners 2008 DINZ BeST award

Our 2008 DINZ BeST award winners
2008 DINZ BeST award

Check out the winners of the 2008 DINZ BeST Awards, announced on October 10th, 2008. » more

09/10/2008 /

An apartment with soul Il Casino

An apartment with soul
Il Casino

The story of Venetian Remiro Bresolin and his Italian restaurant that became a Wellington institution sets the scene for an Italian themed story of regeneration. Designworks used quirky, stylized letter forms to create a wordmark that acknowledges the colourful and eclectic history of the original Il Casino. Through bold use of colour and an aversion to the banal, minimal and non authentic, the new Il Casino identity signals something a little different to most contemporary apartment blocks

06/08/2008news /

Huni nominated for Wallpaper* magazine design award Huni

Huni nominated for Wallpaper* magazine design award
Huni

The natural skincare range Huni by Comvita is in the running for another award this time Wallpaper* magazine's annual Design Awards. » more

01/08/2008news /

New Zealand Post Group wins NBR Sponsorship Award New Zealand Post

New Zealand Post Group wins NBR Sponsorship Award
New Zealand Post

Congratulations to New Zealand Post Group, the overall winners at last night’s NBR Awards for Sponsorship of the Arts. » more

29/07/2008 /

Reinvigorating the best of a classic pub The Flying Moa

Reinvigorating the best of a classic pub
The Flying Moa

Keeping the traditional vernacular of a pub designworks played it against the Kiwi attitude. From the name to the crest, elements were reinterpreted with the quirk factor. » more

29/07/2008 /

Time to have a productive conversation Dave Black

Time to have a productive conversation
Dave Black

For production manager Dave Black, designworks created a unique, fun and fresh identity based on sharing Dave's philosophy on print, production and life.  The matter-of-fact delivery is designed to hero the conversations and capture the colours (CMYK) of Dave's ethos and personality. » more

14/04/2008 /

Giving Kiwis a new way to pay Loaded

Giving Kiwis a new way to pay
Loaded

In March 2008, New Zealand Post launched the country's first prepaid, reloadable Visa a card that can be topped up with funds for spending at over 24 million retailers and 1 million ATMs worldwide. Their brief was to create a brand that appealed to youth as well as credit challenged and debt-averse users. As a new, category-defining product, it was also critical to communicate the basics of how it worked. The name, with its clever double meaning, evokes freedom and empowerment, as well

29/02/2008 /

Putting the world to rights Right House

Putting the world to rights
Right House

When Meridian Energy approached us with plans for a new crusading brand that would help New Zealanders to build the most energy efficient and comfortable homes possible, we knew how important it was to get it right. Right House is a New Zealand first - this country's first true 'home comfort and energy efficiency partner' and we didn't want to downplay the importance of that by creating just another 'green' brand or a lifestyle cliche showing happy kids and labradors in front

12/11/2007 /

Communication Award Public Sector Genesis Energy

Communication Award Public Sector
Genesis Energy

Genesis Energy has taken out the Communication Award Public Sector for the second year in a row at the prestigeous Australasian Reporting Awards. Created in an environment of consumer concern over security of supply, the report boldly communicates how the company is translating its massive investment program into cosumer confidence. » more

24/09/2007 /

Reflecting the local character of a region Westpac

Reflecting the local character of a region
Westpac

The Westpac art in branch project was conceived as a way of adding some texture, warmth and character to Westpac's nationwide branch network. designworks commissioned New Zealand artist Jeff Thomson to create works for key branches these to be supported by a suite of graphic works digitally printed on 1.5 metre canvases and produced in-house. Every branch receives contemporary art work reflecting something famous in their local region either historical or recent. Over time, the

29/08/2007 /

Fluid thinking Cream Media

Fluid thinking
Cream Media

Cream, the local company behind reality TV shows such as Coastwatch, Border Patrol and Money Man, needed a new identity that would reflect their innovative approach. designworks developed the driving idea of ‘fluid thinking’ to reflect Cream’s philosophy. A quirky hand-drawn ‘doodle’ graphic becomes the core of the identity, used on everything from stationery to environmental graphics. Deliverables: Identity design » more

26/08/2007news /

designworks wins top award at design industry Oscars Let's Settle This

designworks wins top award at design industry Oscars
Let's Settle This

designworks is celebrating after winning the New Zealand design industry's equivalent of a best movie Oscar. » more

23/08/2007 /

Channelling Vudu power Vudu

Channelling Vudu power
Vudu

The identity and packaging for this new RTD needed to communicate the mysticism and potency of guarana and acai berries. The solution was based on the idea of 'a sense of the unexpected' with a voodoo mask at the core of the design delivering a feeling of raw power and mystique in line with the energy-boosting nature of the product. Deliverables: Naming, identity design, packaging design » more

23/08/2007 /

The spirit of Cuba Cuban Cut

The spirit of Cuba
Cuban Cut

The task was to introduce a new premium white spirit RTD to the market. Designworks took inspiration from the ‘spirit of Cuba’ – the sights, sounds and magic of the place – to create a new RTD brand with stand-out shelf appeal. The revolutionary language and screenprint vernacular of Cuba evokes the staunch, alive and eclectic feel of South American street culture, delivered through a modern filter. Deliverables: Naming, identity design, packaging design » more

27/07/2007news /

AMI Insurance wins top marketing award AMI

AMI Insurance wins top marketing award
AMI

AMI Insurance has won a major category award at the 2007 Marketing Magazine awards. The company was presented with the Colmar Brunton Consumer Services Award for “its perfectly executed rebranding” at a gala event in Auckland on July 26th. Congratulations to the team and everyone at AMI. » more

26/07/2007news /

Major recognition for annual reports Annual reports

Major recognition for annual reports
Annual reports

Two annual reports produced by Designworks were honoured at the New Zealand Institute of Chartered Accountants Annual Report Awards last night. » more

13/07/2007news /

Congratulations to the Brand Experience Challenge Winner Brand Experience Challenge

Congratulations to the Brand Experience Challenge Winner
Brand Experience Challenge

Congratulations to Carolyn Gibson of Auckland Airport, winner of the designworks Brand Experience Challenge. » more

15/06/2007news /

Genesis on top at ARA - again! Genesis Energy

Genesis on top at ARA - again!
Genesis Energy

Genesis Energy has taken out the Communication Award Public Sector for the second year in a row at the prestigeous Australasian Reporting Awards. » more

14/06/2007news /

Two in a row for Marlborough Lines Marlborough Lines

Two in a row for Marlborough Lines
Marlborough Lines

Marlborough Lines has picked up a silver award at the Australasian Reporting Awards for the second year in a row. » more

22/05/2007 /

A pioneering New Zealand brand experience Monteith's

A pioneering New Zealand brand experience
Monteith's

A cluster of Monteith's craft beer bars have been developed to showcase the beer, match it with outstanding cuisine and evoke the warmth and richness of the brand's roots, albeit in a 21st century way. www.monteiths.co.nz » more

22/05/2007 /

Giving beer lovers a taste of the wild West Coast Monteith's

Giving beer lovers a taste of the wild West Coast
Monteith's

The iconic Wild Food Challenge gives beer lovers a chance to match Monteith's brews with an array of strange and rare foods. Communications around the challenge emphasise the 'carnival' nature of the challeng, drawing on the spirit of Victoriana put through a contemporary filter. » more

22/05/2007 /

A pioneering New Zealand brand experience Monteith's

A pioneering New Zealand brand experience
Monteith's

An ever evolving range of specialty beers complement the core range but deliver a heightened sense of premium and authenticity that beer lovers appreciate. Packaging caters for the seasonal varietals launched throughout the year under the Monteith's umbrella. Each varietal is faithful to a traditional brewing style from around the globe, interpreted in a distinct Monteith's way. » more

16/05/2007 /

Let's settle this Westpac

Let's settle this
Westpac

Wouldn't it be great to be able to come up with a simple model for Maori sustainable development? This was the challenge the New Zealand Business Council for Sustainable Development and Westpac set for themselves, when they joined forces to bring together an Enterprise model for Maori in 2005. The resulting document presents the many economic, social and cultural issues Maori will face during the Treaty of Waitangi Settlement process and offers some perspectives and wisdom from

16/05/2007 /

Raising the bar for customer service Westpac

Raising the bar for customer service
Westpac

The 2003 report launched a major service initiative conceived by designworks. Ask Once tackled the appalling statistics relating to customer complaints and raised the bar for customer service throughout the organisation. » more

16/05/2007 /

Stakeholder communications Westpac

Stakeholder communications
Westpac

Since 1990 we have helped Westpac stand apart from its peers by producing a series of reports that have broken the mould for bank reporting. These reports have contributed to Westpac’s reputation as industry leader for stakeholder communications. » more

11/04/2007news /

A quality batch of bourbon Barrel 51

A quality batch of bourbon
Barrel 51

For DB Breweries' new bourbon RTD mixer, designworks created a brand inspired by traditional brewing methods and prohibition-era graphics to deliberately target men. The typography and graphic treatment has the industrial feel of a stencilled barrel that creates the feeling of quality and toughness of a prohibition period product, delivered through a modern filter. » more

11/04/2007 /

Fruit for life Keri

Fruit for life
Keri

The Keri fruit juice company required new packaging to help distinguish its new premium range from the mid-priced family range. The opportunity was to build on the trust and accessibility of the brand, but add an extra benefit. Driven by the idea of 'fruit for life', designworks created a visual metaphor representing fresh fruit with the status of gourmet cuisine – amplifying the premium nature of the product. » more

11/04/2007 /

Iconic refreshment Coca-Cola

Iconic refreshment
Coca-Cola

In recent times designworks has worked with the world's most iconic beverage brand to strengthen and unify its presence in New Zealand. This includes reviewing Coca-Cola's brand at all consumer touchpoints with refreshed environmental and vehicle graphics that take Coca-Cola back to the nostalgic world of iceboxes, neon typography and Andy Warhol.New cans, bottle labels and packages for Coke, Diet Coke and Coke Zero are modernised, adding premium cues to the existing brand elements and creating

11/04/2007 /

Championing the cause of ethically farmed food Freedom Farms

Championing the cause of ethically farmed food
Freedom Farms

Freedom Farms offers consumers the option of ethically farmed bacon, ham and pork products. designworks created the brand around the idea of a 'happy place', the bright, fresh, cage-free alternative to traditional farming. Naive illustrations and typography evoke the innocence of this happier world. Deliverables: Identity design, packaging design » more

11/04/2007 /

Capturing the unique character of a Waiheke Island vineyard Saratoga Winery

Capturing the unique character of a Waiheke Island vineyard
Saratoga Winery

Saratoga’s Waiheke Winery required an identity that celebrated the uniqueness of the vineyard, the site and the building. The core identity features the winery's bell tower, significant because it traditionally peals at the start of a new season and for key occasions on the estate. Deliverables: Identity design, packaging » more

11/04/2007 /

Balancing grit and delicacy Resolute

Balancing grit and delicacy
Resolute

Winegrowers of Ara is a new breed of winery, with its own bespoke wine labels. The task was to create (from scratch) a label that was both evocative of the place and the making of the wine and its unique characteristics. Being the first block of Ara to be forged, it needed to encapsulate the grit that made a highly sophisticated wine possible. The graphic represents the struggle in establishing the land and the move from raw to fine – from land to grape to glass. Deliverables:

11/04/2007 /

A Composite of Marlborough's best Composite

A Composite of Marlborough's best
Composite

Composite is the first sauvignon and pinot from Marlborough wine collective Winegrowers of Ara. It is a fusion of grapes sourced from all areas of Ara, considered the most complete expression of the site's provenance, delivering absolute consistency in terms of style, flavour and balance. The mosaic graphic represents both the site's blocks and interdependence of the wine source. In essence, it's a melding of old and new, much like the wine style. Deliverables: Naming,

11/04/2007 /

Transforming stamp centres into an authentic Kiwi brand experience REAL Aotearoa

Transforming stamp centres into an authentic Kiwi brand experience
REAL Aotearoa

Creating an authentic kiwi retail experience. » more

10/04/2007 /

Making a New Zealand mark Tourism New Zealand

Making a New Zealand mark
Tourism New Zealand

Designing the country's official silver fern was just one part of the job of bringing together all the ingredients needed to accelerate New Zealand's brand on the world stage. designworks was involved in a process of clarifying and articulating the strategic idea of New Zealand's past, present and future purpose - engaging the country in a programme of initiatives aimed at moving the whole population onto the same song sheet and collaborating with artists, designers

10/04/2007 /

Creating a fresh understanding of fast food Toss

Creating a fresh understanding of fast food
Toss

Toss is a new salad bar that opens up a whole new way of looking at salad. Cheeky, curious, brutally honest and made with love, Toss makes the salad the meal, not the side, and brings to life the theatre of salad making. The wordmark encapsulates the brand character and sense of play that befits an outfit calling itself ‘The Salad People’. Deliverables: Brand identity and visual signature design, instore experience. » more

10/04/2007 /

Fresh methodologies The HiVE

Fresh methodologies
The HiVE

The task was to develop a new identity for The Hive, an innovation company. The driving idea of ‘fresh methodologies’ was used to reflect The Hive’s creative approach to facilitating growth through innovation. The solution was to illustrate a variety of outcomes within a solid framework (stickers and grid), using a range of icons that reflect the many parts of the process and the many potential outcomes through different combinations. The fresh colour palette gives the identity an overall

10/04/2007 /

A take no prisoners academic environment Icehouse

A take no prisoners academic environment
Icehouse

Auckland University's entrepreneurial centre needed an identity to match their purpose of fast-tracking genius. The non-bureaucratic name evokes the take no prisoners academic environment. Deliverables: Naming, identity design » more

10/04/2007 /

Reinventing a business for the Internet age Gen-i

Reinventing a business for the Internet age
Gen-i

Gen-i, formerly Wang New Zealand, needed to reinvent its business for the Internet age. Once a company with a bright future but a tired name, Gen-i is now an Internet integrator whose main value is in delivering the intelligence needed to harness each new generation of change the Internet dishes up. Deliverables: Naming, brand positioning and strategy, identity design » more

10/04/2007 /

The 'land brand' that launched a new state of viticulture ARA

The 'land brand' that launched a new state of viticulture
ARA

The task was to establish a 'land brand' that would ultimately become recognised internationally as a wine region in its own right. designworks undertook the complete branding exercise from positioning to story, name and identity. The result is both a new physical state and a new state of wine thinking. ARA's core mark symbolises the mountains and alluvial plateau that make up the region, while communications tell the story of a community of people dedicated to perfecting

10/04/2007 /

Reflecting the natural benefits of honey Huni Skincare

Reflecting the natural benefits of honey
Huni Skincare

Huni is a unique and distinctly Kiwi skincare brand based on the core ingredient of manuka honey. Designworks' task was to develop an identity and packaging that would celebrate Huni's individual style and enhance its customer experience. A typeface, logo and pattern were created to reflect the flow and movement of honey. Packaging reminiscent of honeycomb creates a tactile and inspiring experience for the customer. Deliverables: Identity design, packaging design. Nominee:

10/04/2007 /

Natural performance Comvita

Natural performance
Comvita

The task was to reflect Comvita's promise as being a pioneer in high-performance natural products from a unique source. The idea of Natural Performance was used to express Comvita's beliefs and offerings in the most evocative way. Using a clean, bold logo and typeface a signature system was created to capture the symbiosis of science and nature. It was brought to life by a series of kaleidoscope images (produced for both brand and benefits such as vitality and wellness), which evokes the uniqueness

10/04/2007 /

Creating the Kiwi challenger brand Kiwibank

Creating the Kiwi challenger brand
Kiwibank

Due to the decline of its traditional postal market, New Zealand Post need to diversify its offering to maintain its growth. With its vast network and existing offering, banking was chosen. However, in a crowded, highly competitive market, a strong brand was needed to attract customers away from their existing banking relationships something which is often very hard to do due to strong customer inertia. New Zealand Post approached designworks to create the 'Kiwibank' brand and

10/04/2007 /

OnGas OnGas

OnGas
OnGas

OnGas represents three gas offerings combined in one, backed by Vector Energy, one of New Zealand's leading energy suppliers. Based on three strategic messages (simplicity, sustainability and safety) designworks developed the OnGas strategy, brand positioning and identity. The fresh new logo has found its way onto a number of high-profile applications, from BP service station pumps to vans, trucks and LPG tanks. Deliverables: brand strategy and positioning, collateral design, vehicle livery, signage » more

10/04/2007 /

Building long-term relationships NGC

Building long-term relationships
NGC

Our fifteen-year relationship with NGC is testimony to our belief in building long-term relationships. From the creation of the distinctive Olympic torch icon through subsequent rebranding, several IPOs and 15 consecutive annual reports, we have been a committed partner in bringing the NGC brand and stakeholder communications to life. Deliverables: Stakeholder communications, identity design » more

10/04/2007 /

Repositioning a regional fertiliser company as a modern market leader Ballance

Repositioning a regional fertiliser company as a modern market leader
Ballance

The Bay of Plenty Fertiliser Company looked to Designworks to reposition its business without sacrificing the trust and credibility it had grown with its core client base. The company was renamed Ballance after one of New Zealand's most significant farming pioneers and the term often used to describe sustainable feed management. The Clover logo is a symbol of a proud past and a confident future. Deliverables: Brand strategy, naming, identity

10/04/2007 /

The life and soul of Auckland's transport hub Britomart

The life and soul of Auckland's transport hub
Britomart

The Britomart project is the largest infrastructure project ever undertaken by a local authority in New Zealand. Designworks' objective was to create a Britomart brand that gave life and direction to the idea of a 'culture exchange'. The contrasting elements (colour, photography, symbols and type) tell the story of a place with heritage and soul. Deliverables: Identity Design, Environmental Graphics » more

05/04/2007 /

Adventurous thinking Prorack

Adventurous thinking
Prorack

Founded by an aircraft engineer in 1975, Hubco Automotive was a successful roof rack manufacturer with a strong presence in the Australasian market. However, with overseas expansion in mind, and breakthrough product innovations about to be brought to market, the time was right to update its image. For Prorack, designworks identified the strategic positioning opportunity in the ‘serious recreational athlete’ space. A visual identity and brand story was developed to embody the spirit of downunder

05/04/2007 /

Harmonising people and technology Kordia

Harmonising people and technology
Kordia

Kordia brings together a raft of separate technological businesses under one brand, encompassing broadcast, telecommunications and convergence solutions. The idea of Harmonising People and Technology drives the identity, with the graphic device of a harmonisation wave aligning people and technology as one. The name Kordia is at the hub of the brand, drawn from the Latin for 'accord' and 'harmony'. Deliverables: brand strategy and positioning, identity design, namin. To find out more

10/03/2007 /

Emphasising an insurance company's leading service ethic AMI

Emphasising an insurance company's leading service ethic
AMI

AMI Insurance's former brand identity didn't accurately reflect the organisation's reputation for a caring approach and excellent customer service. Designworks worked with AMI to create a new expression of their brand that broke the industry mould by expressing in a unique and memorable way the Care that was at the centre of every customer interaction. Deliverables: Brand positioning and strategy, identity design, retail design, internal engagement and awards programme

24/01/2006 /

Laying the facts on the line Marlborough Lines

Laying the facts on the line
Marlborough Lines

As the Marlborough region grows, it faces increasing strain on its electricity network. Over the past four years designworks has helped Marlborough Lines articulate a strong case for capital investment in network infrastructure, using statistics and facts to build a picture of what needs to be done to ensure Marlborough has the power to grow. Deliverables: Stakeholder communications SILVER Award, Australasian Reporting Awards, 2005 and 2006 » more

24/01/2006 /

Making long distance calls Telecom

Making long distance calls
Telecom

The strategy for the 2004 Annual Report was designed to align outdated perceptions of Telecom with the reality of the current business. Working from that redefined base, the 2005 report moved on to make some exciting forecasts for the future of both Telecom and the communications industry in general. All Telecom staff were involved and invited to make their ‘long distance calls’ on how Telecom will work in the future. The winning ideas and staff members appeared in the report. WINNER

20/01/2006 /

Maximising a juicy point of difference Charlie's

Maximising a juicy point of difference
Charlie's

The combination of juice pioneer Stefan Lepionka and feisty ex All Black Marc Ellis has proved a fruitful one. Charlie's is a product that's pure freshness and a brand that's pure fun. Designworks created a look and feel that signals a healthy disrespect for mainstream, processed brands. Deliverables: Identity design, packaging design » more

20/01/2006 /

Making sustainability sexy B_E_E

Making sustainability sexy
B_E_E

Designworks' partnership with B_E_E has resulted in a range of sexed-up, eco-friendly products that redefine popular perceptions of clean and green. With its flirtatious talking bottles that broke the industry mould and a provocative advertising campaign, the company has won numerous awards and is now on track to achieve 5% of the $300 million New Zealand cleaning and detergents market. Deliverables: Brand positioning and strategy, naming, brand story, identity, product and packaging system,

20/01/2006 /

Branding a 21st century RSA Tui

Branding a 21st century RSA
Tui

The Tui Clubrooms bring the Kiwi tradition of the RSA into the 21st century, celebrating traditional icons of community in a typically Tui way (with lashings of Kiwi irreverence). The Clubrooms (motto 'in beer and food we proudly serve') act as meeting places that take the best elements from proud Antipodean social traditions of the past Lion's clubs, RSAs, sports clubs but deliver them in a modern way. It could be 1940, with graphics and messages that celebrate the beer's provenance with a new energy

20/01/2006 /

A coffee brand worth shouting about BrewHah!

A coffee brand worth shouting about
BrewHah!

The clients wanted to establish a new offering in organic coffee that had the authority of a premium product yet a fresh character that stood out from the pack. BrewHah! was conceived as the brand that is by coffee lovers for coffee lovers. In the brand’s eyes coffee is seen as the solution to all problems and the creator of all things good. Deliverables: Identity design, packaging design » more

20/01/2006 /

Refreshing a Kiwi icon L&P

Refreshing a Kiwi icon
L&P

L&P is a Kiwi icon, beloved by generations of New Zealanders as a symbol of summer and refreshment. The objective was to update its identity and packaging in a way that celebrated the roots of this classic brand. designworks created a badge of authenticity that feels relevant today but with an unmistakable sense of nostalgia. Packaging celebrates real Kiwi refreshment in the form of a retro/now label. Individual elements such as the lemon-shaped label and stylised Kiwi ampersand provide cues to

20/01/2006 /

A pioneering New Zealand brand experience Monteith's

A pioneering New Zealand brand experience
Monteith's

Creating the category pioneer. » more