Manaaki Whenua Landcare Research
A land like no other, Aotearoa’s biodiversity, geography and environment defines us as a people, and needs our care.
Simply translated, Manaaki means to cherish, conserve, and sustain. Whenua encompasses the soil, rocks, plants, animals and the people inhabiting the land – the tangata whenua.
The logo is created from two koru, representing balance between strength and growth. A kinetic circle that captures the constant balance and interconnectivity of people, place and environment.
An expression of cycles of life, learning and nature, and for Manaaki Whenua – the intergenerational science that shares how we can all live in harmony with our land.
An organisation of individuals and experts, bound together by a driving desire and responsibility to protect our land through science. Tone of Voice guidelines help scientists and publishers within the organisation write in a way that builds greater understanding with audiences.
By creating access with this rich wealth of knowledge, we in turn build a culture and new generation of guardians. Protectors who can each do their part to care for our land today, for tomorrow.