Global Dairy Trade
Connected intelligence. Global Dairy Trade (GDT) is the world’s leading online dairy ingredients auction. With the launch of three new service lines; GDT Events, GDT Marketplace and GDT Insight, a new brand identity was needed which would bring these to life and collectively offer a definitive product suite for connecting the world of dairy trading.
GDT connects buyers and sellers, allowing for more transparent, trusted trade on a global scale.
The idea behind the brand is ‘connected intelligence’. As a brand, GDT intelligently ‘connects' buyers and sellers of dairy ingredients.
The identity uses aligned circular elements that conform to a square grid. From this grid, the identity expands and evolves and is designed to work in both static and motion formats – always aiming to show the vibrancy and reach of the connections Global Dairy Trade enables.