Insights show that people's busier lives are shifting from less frequent and larger food shops to small shops more frequently, with fast wholesome meal solutions being a core need that wasn't currently being met. Foodstuffs saw the opportunity to think smart, think small, and create a small format store that could represent a fresh take on food retailing.
This was a customer led, rapid prototyping approach to design and build a full-scale prototype store experience. To test, in real time, people's reactions to ideas for new layouts and alternative product offers.
Involving customers in the creation of a new brand, we captured reactions to guide the ideal experience, paying attention to how people connect on a physical and sensory level.
A fresh welcome, a set of new offers.
What we did