Air New Zealand
Air New Zealand brings New Zealand to the world. They do more than carry people from A to B, they embody the Kiwi spirit of innovation, ambition and thinking outside the box.
They wanted to break through the complexity of traditional airline travel and give travellers a truly liberating experience. That meant refreshing their brand internally and externally across every touchpoint.
In 2014 a ‘one brand’ strategy was developed to bring design cohesion and strategic discipline to Air New Zealand and its agency partners.
Tools and frameworks used to redesign what defines a ‘Liberating’ Air New Zealand experience.
Connecting consistently with originality.
Design for fine wine as judged and shared by Air New Zealand.
The Tohu Reo, a symbol of recognition, celebration and championing the prosperity of Te Reo Māori into the future.