The task was to reflect Comvita's promise as being a pioneer in high-performance natural products from a unique source. The idea of Natural Performance was used to express Comvita's beliefs and offerings in the most evocative way.
Using a clean, bold logo and typeface a signature system was created to capture the symbiosis of science and nature. It was brought to life by a series of kaleidoscope images (produced for both brand and benefits such as vitality and wellness), which evokes the uniqueness of New Zealand and highlights Natural Performance.
Deliverables: Brand strategy, visual signature design, marketing collateral, environmental design, stakeholder communications.