The 'land brand' that launched a new state of viticulture
The task was to establish a 'land brand' that would ultimately become recognised internationally as a wine region in its own right. designworks undertook the complete branding exercise from positioning to story, name and identity. The result is both a new physical state and a new state of wine thinking. ARA's core mark symbolises the mountains and alluvial plateau that make up the region, while communications tell the story of a community of people dedicated to perfecting their craft.
Deliverables: Brand strategy and positioning, identity design, marketing collateral, wine label naming, launch communications