The task was to develop a new identity for The Hive, an innovation company. The driving idea of ‘fresh methodologies’ was used to reflect The Hive’s creative approach to facilitating growth through innovation.
The solution was to illustrate a variety of outcomes within a solid framework (stickers and grid), using a range of icons that reflect the many parts of the process and the many potential outcomes through different combinations. The fresh colour palette gives the identity an overall sharp and refreshing look.
Deliverables: Identity design