Channelling Vudu power


The identity and packaging for this new RTD needed to communicate the mysticism and potency of guarana and acai berries. The solution was based on the idea of 'a sense of the unexpected' with a voodoo mask at the core of the design delivering a feeling of raw power and mystique in line with the energy-boosting nature of the product.

Deliverables: Naming, identity design, packaging design